Follow Hashtags on Instagram

Instagram Now Letting You Follow Hashtags

Last updated on: 2018


It just became even more important to think through your hashtagging strategy for Instagram!

Instagram has rolled out a new feature that allows users to follow hashtags versus following individual pages. Considering the popularity of some hashtags (#dogsofinstagram, anyone?) this ability may dramatically shift the way users utilize the platform. Keep in mind, though, that the photos and videos included in followers feeds will be only carefully curated posts and the most recent stories associated with the hashtag.

This new emphasis on following hashtags means it is more essential than every to carefully choose what hashtags you are utilizing on your posts. In order to show up in the feeds of those following hashtags, the content of the post must be relevant and authentic. These kinds of posts will garner the engagement needed for the Instagram algorithm to pick up the post for the curated feed.

Need help creating relevant, engaging content? Our team can help! Learn more here.

Becca is a copywriter, copy editor, and content manager at Taylor & Pond. Originally from Montana, she has a passion for the outdoors as well as good books, grammar, coffee, and the Oxford comma. In her spare time, Becca enjoys doing crosswords, taking spin classes, watching sports, and spending time with good friends.