How to Use a Podcast to Build Your Brand

Last updated on: 2018

Agency Life

We can all agree that the online world is getting “noisy”. It’s becoming harder to tell people about your brand and have it come across as authentic and real. Entrepreneurs, CEO’s and marketers old and new are having to find smarter ways to tell people about their products, brands and services. Often times we hear people joke about how relationships are built online, conversations all happen through texting or “sliding into DM’s”, that we as a society are forgetting to have a real face-to-face conversation and above that, we’re lacking the deep connection we feel from being in person with someone. How can we, as marketers, use these online conversations to our advantage? One option is working a podcast into your strategy.

Although they have just recently become more mainstream, podcasts have been around for almost 15 years. What is so exciting about this platform is that it’s a way for people to recap their story, share their knowledge or promote their brand. You users can listen to you and your brand while they drive to work, walk on the treadmill or cook dinner. There are no limits or boundaries to when they can listen, it’s a 24/7 outlet to advertising.

“Podcasting allows us to realize the benefits of presenting information in audio or visual format. This, in turn, allows you to convey your personality in a much stronger way than is possible through the written word” – Chris Ducker

When it comes to leveraging your brand through podcasts, your brand voice and how you portray yourself is the most important. Remember, this is an extension of your brand! You can use this as a means of “pitching” your current or potential customer on why they should invest their time or money into your product. Podcasts offer you a platform where you can you delve deeper into the logistics behind your product, service or brand.

Smart business people are using this marketing vehicle to increase their audience outside of the already popular social networks like Instagram and Facebook. Not only does it add credibility and authority to their brand, but they can easily expand their reach by utilizing notable guests and leveraging their influence.

It’s important to know that podcast listeners are seeking information, advice and stories. So think to yourself, how can you provide value (beyond your existing marketing efforts) through stories, interviews, case studies and more to back up your brand and its value.

Interested in learning more about the best podcasts for digital marketers? Check out this post!

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