When working in digital marketing, some things that you become quite familiar with are thinking…
Since Instagram teamed up with GIPHY to create an archive of high-quality GIFs in early 2018, GIFs have quickly become one of the hottest trends in digital marketing. Want to learn how to create GIFs for IG story stickers? We’re breaking down the best practices for creating GIF stickers now.
Instagram has only continued to rise in popularity as a result. Statista reports that in October of 2017 Instagram users totaled 300 million. In June 2018 – after the introduction of GIF Stickers – the number jumped to 400 million, and six months later at the beginning of January of 2019 Instagram users totaled approximately 500 million. According to Business Insider, in mid-2018 Instagram story users doubled those of their competitor Snapchat by 200 million. It would not be far fetched to assume that Instagram story stickers have contributed to rise in Instagram story users.
So, graphic designers — what you waiting for? If you decide to hop on this trend, consider these best practices for creating IG story stickers for your brand(s).
Before: How to Make Sure Your GIF Sticker Stands Out
- Expressive or evokes an emotion
- Lots of movement
- Relevant to today’s day and age, but can also be nostalgic
- Creatively unique
- Overlay (interacts with the image or video below)
During: Technical Tips for Ensure Your Success on GIPHY
- Stickers must be exported with transparency, no white or colored background. At least 20% of all frames must be transparent (clean up all semi-transparent pixels to avoid them becoming white upon exporting).
- The source file must be a GIF set to loop “forever” before exporting.
- RGB color mode is mandatory.
- There is no maximum file size; we will automatically resize the GIF on upload to GIPHY.
- Set matte to “none” to avoid white outlines, or black if the sticker has black outlines.
You’re Done: Properly Exporting Your GIF
Photoshop (for stickers that have transparent backgrounds)
1. File > Export > Save For Web.
2. Selective > Colors 256 (for the highest quality).
3. Click “Save”.
Adobe Media Encoder Queue for After Effects, Premiere Pro (for GIFs that do NOT have transparent backgrounds)
1. Under “Format” drop down menu select “Animated GIF”
2. Under “Preset” click the blue type to bring up options. In the “Output Name” section, click on the blue type to choose how you want your GIF to be named upon exporting as well as where you want to save the GIF to.
3. Make sure the “Maximum Render Quality” is checked off at the bottom of the panel.
4. Click “OK”.
5. Start the render by clicking the green arrow in the top right-hand corner.
You’re just steps away from creating Instagram story stickers that will help increase brand awareness, drive traffic towards your business and help your followers continue to spread the word about your brand!
Will you be using GIFs in your digital marketing strategy this year? For more digital content and updates, check out our Digital category to read more!