It just became even more important to think through your hashtagging strategy for Instagram! Instagram…
Any business owner, entrepreneur, or agency knows that one of the hardest things to do is to find the right target audience. Luckily, the digital world is always growing and working to bridge the gap between companies and customers. One of most effective ways that companies can focus on attracting new clients is to utilize hashtags.
What Is a Hashtag?
Hashtags turn any word or group of words after the hashtag symbol (#) into a searchable link that users can follow along to find specific types of content and trending topics.
Why Are Hashtags Important?
You can use hashtags to cut through the noise on social networks such as Twitter, Instagram, and Facebook. Hashtags help new users find your content and encourage engagement with your posts.
How Do You Utilize Hashtags to Attract Clients and Customers?
- Align Hashtags with Your Ideal Customer
First things first: who is your ideal customer? What are their struggles and concerns? Goals and needs? If you utilize hashtags, it’s important to think about which customers you want to attract, and make sure that they align with your business goals.
2. Use Relevant Hashtags
You might be tempted to use the most popular hashtags that everyone is using, but it’s more important to utilize hashtags that are relevant to your business. Your objective is not to show up in every search, but rather to show up in the right searches. Start by coming up with key words and phrases that related to your business and searching them on different social media sites.
For example, if you are a makeup company, you might try to use hashtags such as #makeupaddict, #beautytip, or your company name.
3. Check Out the Competition
It’s always important to know what other people in your industry are doing. Checking out competitor hashtags can give you ideas if you’re not sure what to be using, or help you decide to use alternative hashtags if you don’t want to get stuck in the clutter.
4. Get Involved with Trending Hashtags
Pay attention to trending hashtags on Twitter in order to join the conversations people are talking about. Make sure to do proper research before using any trending hashtags to be sure you don’t end up blowing up with publicity because of a #hashtagfail.
What tips and tricks do you have to attract clients with hashtags? Share them with us below!