How K-Beauty Is Revolutionizing the Beauty Industry

Last updated on: 2020


K-Beauty is Ingrained in South Korean Culture

South Korean culture has taken the world by storm. Whether it be K-pop, Korean food or K-beauty, South Korea has caught the hearts of fans all across the globe. Particularly, the K-beauty business is booming and people everywhere are using 10-step Korean skincare beauty regimes.

Korean Beauty is as popular as ever. Here’s why:

Beauty and appearance are ingrained in Korean culture—it’s institutionalized. Generally speaking, taking care of oneself is of utmost importance. It’s natural for teenagers in South Korea to get plastic surgery at a young age—specifically double eyelid surgery. Young and old alike go to Jjimjilbangs (Korean spas) with their families to get glowing glass skin. It’s common for Korean men to use skincare and makeup as well. Skincare is very important in Korean culture and sunscreen is essential to every beauty regime. 

7-step, 10-step and 18-step Skincare Routines

In addition to sunscreen, every Korean skincare routine consists of a variety of steps that get them their famed glass skin. These routines usually start with an oil-based cleanser, followed by a foam cleanser, toner, essence, any treatments, eye cream and lastly, face cream. The multi-step regimes can range from 7 steps all the way to 18, but they can essentially be limitless.

Packaging, oh my!

Not only do Korean beauty products work really well, they look good too!. South Korea has a level of innovation in packaging that America doesn’t have yet. Items stand out and have a diverse range of super cute, minimal, glam and sophisticated themes. Products usually have fun  bright colors with cartoon characters and sleek understated designs. The brands also usually use catchy phrases and memorable words in the product names, making it easy for international customers to remember. Some noteworthy brands include Tony Moly, Etude House, Skinfood, and Innisfree.


The Sheer Wealth of Products

The competitiveness of the market drives the South Korean beauty industry. With more than 25,000 South Korean beauty brands on the market, brands are pitted against each other, making for competitive pricing and creativity. In effect, the K-Beauty industry is thriving—and numbers prove this. By 2026, the global K-Beauty products market is expected to increase to $21.8 billion, at a CAGR of 11.3%, according to this report by Allied Market Research. This number is a big jump from $9.3 billion in 2018.

Overall, the K-Beauty continues to be one step ahead in the beauty industry—look to them for the next big thing in beauty.

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