Generate Sales for Your Business via Instagram Shopping

Last updated on: 2018


With more than 800 million monthly active users, Instagram acts as a valuable tool for brands to both capture and retain loyal customers. Instagram is a free sales channel for businesses, allowing business page admins to set up shoppable posts so users can purchase tagged products without leaving the platform. From discovery to purchase, Instagram Shopping is a seamless in-app experience!

What Exactly Does Instagram Shopping Mean?

Shopping on Instagram gives approved businesses an immersive storefront for users to explore and shop as desired. Shoppable posts provide people access to pricing and product details both in the Instagram feed and through the Shop button on your business profile. Create shoppable posts by tagging featured products (up to five products per image or twenty per carousel) and pair with engaging copy. Upon tapping on the post, product title, description and pricing information will be displayed and will allow users to click through for purchase options.

How Do You Set Up A Shoppable Instagram?

First and foremost, let’s start with the basics. To get your immersive storefront ready you need to:

  •      Ensure your Instagram account is a business profile.
  •      Have an approved Shop on the Facebook channel.
  •      Operate your business in a supported country.
  •      Sell physical goods, not services.

Note: If you already have an e-commerce shop with Shopify, BigCommerce or WooCommerce you can easily set up a Shop through there.

Once you have met the above requirements and are approved by Instagram, you are all set to turn on product tagging. Follow these easy steps Instagram has provided to enable product tagging, and let your fans shop away!

What Are The Benefits of Instagram Shopping?

There are many benefits to setting up shop on Instagram. One of the more major reasons we love is the insights the platform provides, like impressions, reach, likes and how many consumers are clicking through to the product page on the website. It also allows you to sort through shopping posts by these metrics in order to more easily gauge purchase intent and consumer preference about products.

Want even more information about Shopping on Instagram? Click here.

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Nicole is a Digital Account Manager at Taylor & Pond, with a passion for all things beauty! Her day-to-day responsibilities include managing client communication, overseeing content creation & planning, strategically allocating digital ad spend, and establishing relations with social influencers. In Nicole's spare time you can find her running on the beach or enjoying a glass of wine with good food and company!