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PR Contact Name: Gabrielle Maksian
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Organization Name: Fortress Brand
Taylor & Pond’s 360° Digital Marketing Approach Enhances Fortress’s Value Proposition and Expands its Capabilities as a Global Omnichannel Growth Platform
Fortress Brand, a global omnichannel accelerator, achieves its third transformational transaction by joining forces with 360° digital marketing agency, Taylor & Pond. Based in San Diego, California, Taylor & Pond specializes in the beauty, health, and wellness industry by offering a full spectrum of digital marketing services, including social media marketing, content creation, influencer marketing, paid digital media, creative development, email marketing, and website development.
With this strategic partnership, Fortress Brand expands its capabilities and further deepens its beauty, health and wellness expertise. Fortress has been recognized as one of Inc.’s 5,000 Fastest-Growing Companies in 2020 and 2021 and also trusted by Amazon as a verified agency partner. With a global team of over 250 employees spanning three time zones, Fortress has the ability to support growing brands in the consumer product space at any stage of their life cycle across multiple services, including global marketplace management; demand generation, performance marketing; creative branding and strategy; and data analytics and reporting. The addition of Taylor & Pond significantly expands Fortress’s capabilities into digital demand generation specifically — including social media, influencer, and paid search marketing — as well as web development and creative content support.
Read more about T&P’s content studio, the largest in the beauty industry!
“Partnering with Taylor & Pond is a huge opportunity for Fortress. This gives both agencies the ability to unlock new client bases through combined service offerings to drive brand growth across multiple platforms while leveraging our combined data and technology. Today we bring together two great teams that share a passion for creating value for their clients across the digital landscape,” says Matt Beer, Co-Founder and Co-CEO of Fortress Brand.
Fortress is a technology driven platform and its omnichannel acceleration services are supported by its own proprietary software which provides its brand partners with a real-time dashboard into their marketplace business as well as provides powerful market insights and research. Taylor & Pond enhances Fortress’s proprietary technology platform by widening the data pool to include sources such as social, search and webstore, providing its brand partners with a holistic view on data across all digital channels.
President of Taylor & Pond, Siri Fomsgaard states, “I am beyond thrilled with our new partnership and being part of the powerful Fortress Group! This new digital alliance will strengthen our 360-digital marketing services and Taylor & Pond clients will benefit immediately. I am particularly excited about the industry-leading Amazon and data analytics capabilities that our top beauty and wellness brands can now utilize to increase online sales both here in the U.S. and in Europe.”
Co-Founder and Co-CEO Alex Beer states, “We look forward to welcoming Taylor & Pond into Fortress Brand’s collective of companies and are excited to continue on this path as a best-in-class partner to all existing and future clients.”