Facebook Mobile Ads

New This Week: Facebook Launches New Mobile-First Video Ad Creation Tools

Last updated on: 2018

Digital

Have you ever wanted to create mobile video ads for your brand, but don’t have the budget to hire a professional videographer? Well, you’re in luck! Creating mobile-friendly videos ads on Facebook just got easier. A few weeks ago, Facebook rolled out new video creation tools that will help small businesses create effective mobile ad campaigns without any major investment or in-house skills.

Why is mobile-first advertising important?

The use of mobile devices has grown tremendously in the past 10 years. Results have shown that mobile ads on Facebook tend to be watched for longer periods of time and are more likely to be remembered by consumers. According to a press release from the social giant, “mobile-first creative has a 27% higher likelihood of driving brand lift and 23% higher likelihood of driving message association compared to video ads that are not optimized for mobile.” These numbers show just how important it is for brands both large and small to engage in mobile-first advertising. Keep reading for a breakdown of these new tools and how you can utilize them to elevate your brand’s online presence.

1. Facebook Video Creation Kit

The Facebook Video Creation Kit consists of four templates that let users turn already-existing images and text assets into lively and intriguing video ads. The four templates each have their own purpose and are cropped perfectly to mobile.

Promote a product (6 seconds): Focus on a key product to generate interest and sales.

Sell multiple products (6 seconds): Show a selection of products, promote a special offer and drive sales.

Show product benefits (15 seconds): Highlight product features, use case studies or explain how a product works.

Drive product discovery (15 seconds): Bring your brand to life and share what makes your product unique.

2. Video Cropping

One of the easiest ways to optimize your videos for mobile is to ensure it is cropped to the correct dimensions. Facebook’s new video cropping tools allow you to easily crop videos to their recommended aspect ratios (1:1 and 4:5 for feed, 16:9 for in-stream and 9:16 for stories). Doing this will guarantee that viewers are having a seamless experience viewing your ads no matter which environment they experience it on.

3. Simple Video Creation Tools

Specifically for advertisers creating ads directly from their business Page, the new simple video creation tools allow for the creation of templated video ads using assets that already exist on the page, such as photos or logos.

Facebook Mobile First Video

Photo via Facebook

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Madison is a Digital Account Manager at Taylor & Pond who specializes in consumer psychology. If she's not at her desk, you can find her at the local Starbucks fueling up on espresso shots.