new this week social media time tracking features

New This Week: Facebook and Instagram Introduce Time Tracking Features

Last updated on: 2018


How much time do you spend on social media?

If you’re like me, once I start scrolling, it can be hard to stop. Both Facebook and Instagram recently introduced new time tracking features to help users easily find out how much time they’re really spending on the apps.

What new time tracking features are being introduced?

See Your Average Time

Both the Facebook and Instagram time tracking activity dashboards can be found in the user’s settings page. On Instagram, the feature is labeled “Your Activity” while on Facebook it’s called “Your Time on Facebook“. These pages display a dashboard that displays the amount of time spent on each individual app daily.

Instagram Facebook Time Tracking Features


Image via MarketingLand

Set Daily Reminders

Beneath the dashboard, the apps offer users the option to set a daily reminder to close the app after a certain period of time. Once you reach the amount of time set, the apps will send you a reminder notification.

Mute Push Notifications

The link to “Notification Settings” feature allows users to mute push notifications for Instagram and Facebook for an allotted amount of time. Although you won’t be alerted when you get new notifications, you can still see them in your notifications tab and will receive text and email notifications if you have those set up.

You’re All Caught Up Feature

Instagram has also begun prompting users with the message “You’re All Caught Up” once they have scrolled through all the new posts in their feed. This is another push to help users manage their time spent on the app.

Why are these new features important?

On May 15, Instagram CEO Kevin Systrom revealed that the company would be developing a new way for users to track their time, saying that any time spent on the app, mentioning that any time spent on the app “should be positive and intentional.”

“We’re building tools that will help the IG community know more about the time they spend on Instagram – any time should be positive and intentional… Understanding how time online impacts people is important, and it’s the responsibility of all companies to be honest about this. We want to be part of the solution. I take that responsibility seriously.” – @kevin

Earlier this year, Facebook CEO Mark Zuckerberg also mentioned that one of his top priorities in 2018 was to make sure time spent on Facebook was time well spent in a post on his public Facebook page.

In a recent study by the Royal Society for Public Health and the Young Health Movement, Instagram ranked as the most psychologically damaging social network. These new updates come at a time in response to criticism concerning the impact of social media on mental health.

Want to learn more about recent updates in digital marketing platforms? Check out our New This Week series.

Tags: , , , ,
Ciera is a content creator, social media strategist and world traveler currently exploring Southern California. With more than six years of experience developing content, Ciera combined her love for writing, traveling, photography and creativity into her lifestyle and travel blog, Life with Ciera. In her free time, she loves going to the beach, cooking new vegetarian recipes and playing with puppies. To see more of Ciera, visit her blog at