Facebook announced that over the next month, there will be a Facebook Ads Manager update…
In an effort to quell worries over how information is being used and who is using it, Facebook revealed even more transparency measures that allows users to easily identify where the admins of pages “with large US audiences” are located. (Note, the threshold for what constitutes a large audience has not been identified by Facebook.) According to Facebook, “Our goal is to prevent organizations and individuals from creating accounts that mislead people about who they are or what they’re doing. These updates are part of our continued efforts to increase authenticity and transparency of Pages on our platform.”
In order to accomplish this, page admins will be required to complete an authorization form that will require them to add more security measures to their personal Facebook profiles and users will be able to view a larger amount of information about the page when they see ads.
Image via Facebook
I’m a page administrator. How will these policies affect me?
If you are an administrator of a page that falls under “large US audience”, you will have to fill our authorization forms and add extra security measures to your personal Facebook profile. In regards to updating security on personal profiles, Facebook said the following in their recent press release:
“Now, people who manage these Pages will be asked to complete an authorization process in order to continue to post, making it harder for people to administer a Page using a fake or compromised account. Authorization asks people who manage these Pages to secure their account with two-factor authentication and confirm their primary country location.”
If a page administrator opts to not fill out the required information and add the extra security measures to their profiles, they will lose the ability to post to the pages they are admins for. Admins have until around the end of August to fill out authorization and add security to their personal profiles.
Image via Facebook
How will this make Facebook more transparent for users?
Once the page administrator has filled out the forms and added extra profile security, users will be able to see even more information about who is behind the posts they are seeing. This information will include if that page has ever been merged with another page, if the page name was ever changed and when the page was initially created. Additionally, users will be able to see a section called People Who Manage This Page, which gives an overview of the countries that page managers are from.
While these new measures are currently only being rolled out for Facebook pages with large US audiences, they will eventually be applied to all Pages as well as businesses on Instagram.
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