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Have you heard that email is dead? Well, we all heard that rumor back in 2015, but we’ve got great news for you! It’s 2018 and email is alive and continuing to be the most powerful tool for delivering messages directly to your customers. Take a look at these compelling stats that prove that email is far from obsolete.
According to Exact Target, there are more than 3.2 billion email accounts today and that number is growing rapidly. On top of that, 95% of online consumers use email and 91% check their email at least once a day. It is the one of most ubiquitous communication tools in our daily routine. Everyone has it and knows how to use it, which makes it a crucially effective channel for digital marketers.
The Preferred Method of Communication
E-mail is the most well-known and most- preferred channel for permission-based marketing messages. Research by MarketingSherpa revealed that 72% of customers prefer communication with companies to happen through email, followed by postal mail (preferred by 48%), television ads (preferred by 34%) and print media, such as magazines and newspapers, (preferred by 31%).
Conversions Are Key
Although other channels excel at raising awareness, acquiring customers, and fostering conversations, email marketing is the power channel for retention marketing. Consumers strongly associate email marketing with deals, product information, and service notifications, making it unrivaled in driving sales and boosting loyalty.
Detailed Analytics Means Easier, More Successful Segmentation
Modern email marketing tools allow companies to learn about consumers purchase behavior and product preferences, then segment the database and deliver unique messages for each recipient according to their interests. Marketing experts from Experian said personalized promotional mailings have 29% higher unique open rates and 41% higher unique click rates than non-personalized mailings. Another study from Lyris suggested that companies that use email list segmentation saw 39% higher open rates and 28% lower unsubscribe rates.
The Price Is Right
Email marketing is economic and cost effective. The most recent research by EmailExpert showed that for every dollar spent on email marketing, the average return on investment is $44.25. Overall, it yields an average 4300% return on investment for businesses in the United States according to Direct Marketing Association.
Now that you’re aware of these truly impressive email marketing stats, are you considering updating and investing more in your email marketing program? If so, let us know and our specialists will help to improve your email marketing channel and make it the heart of your brand-to-consumer communication program.