As Told By: Beauty Influencer Ellarie

Last updated on: 2018

As Told By

Meet Ellarie

After receiving her Master’s degree in marketing, Ellarie Noel decided that she wanted to pursue a career in the beauty world. Ellarie first began her career freelancing and working at MAC, but soon realized that being a makeup artist was not her passion — and that she had more fun doing her own! Luckily, this realization came at the time when Instagram became popular and Ellarie transitioned from her part-time job to a full-time beauty influencer. It wasn’t an easy road, but Ellarie was determined to make a name for herself in the beauty industry. Ellarie’s daughter Zara, nicknamed Yoshidoll, has starred in mommy-daughter hair tutorials with Ellarie and gained a following of her own. Learn how Ellarie’s daughter got involved in her videos, her collaboration with ColourPop and the biggest challenges about balancing blogging with mom life.

1. What does a typical day in your life look like?

Honestly I am pretty normal — there isn’t anything glamorous about my life, except the occasional brand trips. I wake up and take my daughter Zara to school, then film videos and clean while she’s gone. In the afternoon I pick her up from school, she eats and does her homework, while I edit videos until dinner time. After putting her to bed, I continue editing until I get tired. Doing this every single day became very stressful for me last year, so I try not to work every single day and enjoy my weekend. The weekends are my time to have fun, spend time with family and friends and get a little break from social media.

2. Your daughter Zara has starred in many of your video tutorials and is now very well known by your fans. How did she get involved in what you do?

I knew at some point Zara would get involved because she loves to be the center of attention! Every time I would film she would hop on my lap — she loves the camera. Ever since she could talk she was always asking me to take pictures of her. Plus, people always wanted to know how I did her hair, so her involvement happened pretty naturally. Zara has her own fans now and I’m sure one day she will be much bigger than me; she’s a superstar!

3. What is the biggest challenge about blogging while also being a mom?

I would say my biggest challenge is balancing my time. There’s never enough time to do both perfectly and efficiently. I used to spend a lot of time feeling sad and guilty when I neglected some of my mommy duties for work. Once I figured out what worked best for me, even if it didn’t seem ‘organized’, I ultimately felt happier which made everything easier. There’s no right way to do it, you just have to figure out what type of routine works best for you.

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4. How was your experience creating your own collection with ColourPop? What is your favorite shade from the collection?

Even though I worked with ColourPop four years ago when they first launched and I knew they were gonna be huge. However, I never thought that I would be able to collaborate with them for a second time. Overall I was incredibly grateful for the opportunity and I’m happy with the shades I chose and how I was able to create them based on my personality & family. I honestly have a different favorite shade depending on my mood, but since Steelo is an everyday shade I definitely wear that one the most.

5. What advice do you have for those looking to get involved in blogging or the beauty industry?

It definitely takes some patience and thick skin. You have to be passionate about it because it can definitely be discouraging at times. Don’t worry about what everyone else is doing, but instead channel that energy into perfecting your craft and try to authentically stand out by creating your own lane. The industry is not always as glamorous as it seems. There is a lot of work involved, especially if you are like me and create all of your content on your own. But when the hard work pays off, the journey to get there will make so much sense!

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6. If you could only use three beauty products for the rest of your life, what would they be?

A brow pencil, mascara and lipgloss. Your brows frame your face, mascara makes your eyes pop and no one likes dry lips! As long as I keep my skin clear and healthy, that’s all I need.

7. Do you have any tips to help women of color find makeup shades that match their skin tone?

First, you need to learn about your skin type and its undertones. This allows you to have an idea of what you are looking for. Foundations have different finishes, shades and undertones. It may take some experimenting to know what works best for your individual skin type. Sometimes it’s not even as simple as saying, “I have oily skin with a yellow undertone so I need a matte yellow based foundation,” but you just have to experiment with different brands formulas. Luckily there are a lot of great brands nowadays that are including more shades for women of color.

ellarie beauty blogger

This interview has been edited and condensed.

Interested in learning more from professionals in the digital marketing and beauty industries? Check out the rest of our As Told By series.



Ciera is a content creator, social media strategist and world traveler currently exploring Southern California. With more than six years of experience developing content, Ciera combined her love for writing, traveling, photography and creativity into her lifestyle and travel blog, Life with Ciera. In her free time, she loves going to the beach, cooking new vegetarian recipes and playing with puppies. To see more of Ciera, visit her blog at