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Why Should You Be Listening to Podcasts?
As marketers, we are expected to be well-versed in the latest marketing trends so that we can incorporate them into our strategies immediately and effectively. But with our ever-busy schedules it can be difficult to stay up to date. Podcasts are an excellent solution for this because you can listen to them anytime, anywhere. (It’s no wonder that one-third of Americans ages 25-54 listen to podcasts on a monthly basis.)
Don’t Know What to Listen to First?
Check out our list of top four digital marketing podcasts below:
The Science of Social Media
This podcast is a must for anyone with a passion for social media, from beginners to executives. Hosted by the team at Buffer, it features the latest marketing news, analytics and tips to incorporate into your digital strategy.
Must-Listen Episode: 21 Actionable Facebook and Instagram Video Tips You Can Try Today
The Influencer Podcast
Led by New York Times best-selling publicist and influencer Julie Solomon, this innovative podcast interviews successful influencers, bloggers and industry professionals about influencer marketing. Since this is from the point of view of an influencer, it provides useful insights into successfully managing influencer relationships and increasing your digital footprint.
Must-Listen Episode: Understanding the New Relationships Between Brands & Influencers
Writer and marketer Sonia Simone hosts this weekly podcast that discusses the week’s content marketing news while sharing valuable tips to help you spruce up your copywriting skills. If you’re looking for tips to help you optimize your content and stand out from the crowd on socials, this podcast is for you.
Must-Listen Episode: 5 Keys to Making Your Content More Shareable
Call to Action
The Call To Action Podcast highlights marketing success stories and how they came to be. Topics range from content writing advice to social analytics tips, all of which are meant to help increase your conversion rates and digital footprint.
Must-Listen Episode: The Dreaded AdWords Plateau and What You Can Do About It
Podcasts are an easy way to increase your marketing knowledge without disrupting your busy routine. Add one or all of these podcasts to your listening queue for valuable tips that can help catapult your marketing strategy to the next level.
Did we miss any marketing podcasts you love? Let us know in the comments below!