holiday beauty marketing

Best Digital Beauty Holiday Marketing Campaigns

Last updated on: 2018


The holidays are coming are you ready for them? We’re helping you get into the holiday spirit by reviewing some of our favorite digital beauty holiday marketing campaign ideas.

Digital Beauty Holiday Marketing Campaign Ideas

1. 12 Days of Giveaways

Show off your creativity with 12 Days of Giveaways! This is a great opportunity to have some fun and interact with followers on all your social media channels. Think about which product you’d like to feature and any pattern that you can highlight for 12 days. Many of these giveaways are hosted through Instagram only, or across all social platforms, and involve following the brand and tagging a friend.

12 Days of Giveaways has become a very popular holiday digital marketing campaign, but many beauty brands are finding fun ways to make their campaigns different and unique to their brand. For example, Lipsmacker put a spin on this campaign with their 12 Days of KISSmas campaign in 2017. The brand put a fun spin on this campaign, giving away different lip products each day and using a special hashtag #12DaysOfKISSmas to help promote the giveaway.

2. Giving Back by Partnering with a Nonprofit Organization

‘Tis the season for giving back! One of the best ways to get in the holiday spirit is to partner with a nonprofit organization. This is an opportunity to show off your values and align your brand with another company that has a similar vision. 

This digital marketing campaign idea is great to kickstart during the holiday season and continue into the new year.

3. Incorporate Influencer Generated Content

Partnering with influencers is a great strategy to get more eyeballs on your social media platforms. When you collaborate together, the influencer is able to share your brand with their followers and you also have the opportunity to use their content on your own feed. This cross promotion is a fun way to get followers excited about your products during the holidays.

Last holiday season, EOS ran a campaign showing off how their lip products can not only be the perfect Christmas gift, but also as DIY gifts including holiday gnomes, Christmas cards and upcycled reindeer decorations.

4. Inspire Holiday UGC

Another fun campaign idea is to encourage your followers to create unique holiday inspired content using your products. Along with being a great way to get user generated content for your social media, it brings incredible user engagement and even more exposure for your brand.

The best way to keep track of holiday UGC is to use a branded hashtag and inspire users to create different ways to show them using your products. This also helps build up brand credibility and help you discover loyal followers who genuinely love your brand.

Other Holiday Marketing Campaign Tips

Whether or not your brand is in the beauty industry, these marketing campaign ideas are a great place to start on your holiday marketing strategies.

Stay True to Your Brand

Don’t let your brand get lost in the holidays lights and glitter! Make sure that your content still makes sense with your brand’s aesthetic and still has evergreen content sprinkled in with festive posts.

Come Up with a Unique Hashtag

Hashtags are a fun way to show off your brand’s creativity and a useful tool to use during any social media marketing campaign. You can use branded holiday hashtags to encourage UGC and see who else is having conversations around your brand.

Start Early

Christmas seems to come earlier every year! Your brand should start preparing its holiday campaigns and planning early so things are ready to go and

What holiday beauty campaigns are your favorite? Tell us in the comments below! 

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Ciera is a content creator, social media strategist and world traveler currently exploring Southern California. With more than six years of experience developing content, Ciera combined her love for writing, traveling, photography and creativity into her lifestyle and travel blog, Life with Ciera. In her free time, she loves going to the beach, cooking new vegetarian recipes and playing with puppies. To see more of Ciera, visit her blog at