We are so excited to introduce Jacquie Johnson, Vice President of Business Development at Taylor…
Dawn Turner is a beauty industry veteran, with over 23 years of experience working with several cutting-edge cosmeceutical skincare companies. Currently she is the sales director and partner at Priori, a biotech skincare line with clean beauty products that are powered by results-driven technology. Keep reading to learn more about how Dawn Turner first got started in the industry, her best skincare tips and tricks for traveling and her three favorite skincare products.
- My name is: Dawn Turner
- My social handles are: @priori_dawn | @prioriskincare
- Find my website at: prioriskincare.com
1. Tell us a little about yourself. How did you first get involved in the skincare world and with Priori?
I have always had a passion for products. I LOVE the experience, the hunt, the find and sharing the passion when I found something I loved! When I was in my 20’s, I took a position managing a day spa group that did a huge retail business in product sales (this was before the Sephora and Ulta days). I worked the front and back of the house, which I feel gives me a huge insight to what our clients want and need. I was drawn to results-driven products and did the research to find them. This encouraged me to get my Aesthetic license and open a skincare practice. When I met the scientist behind Priori and learned of the result-driven technology, I had to experience it for myself! Within a few days, I had several clients asking me what I was using on my skin. Not only could they could see a visible difference, but I also noticed more compliments from strangers telling me I had great skin and asking what products I use. This is when I knew I needed to get Priori into more hands and start the education to family, friends and clients about the benefits of Priori, from healthier cells to smoother skin!
2. What are your skincare tips and tricks for traveling?
Taking my skincare items that can multitask so I can lighten up my luggage! My Q+SOD travel cleanser works as an eye makeup remover, flash mask and cleanser. Plus, I don’t need to use a toner with it because it does not strip the acid mantle in my skin. There’s been so many times where my cleanser has saved my skin by using it as a flash mask for exfoliation, hydration, rejuvenation and brightening. You can easily use Q Cleanser, Q+SOD moisture cream and Tetra SPF 50 to keep your skin fresh and protected while traveling… and of course, internal hydration is important too!
3. What does a typical day in your life look like?
I’m up by 6:00 a.m., COFFEE, quick run through of emails, Orange Theory if timing permits and then off to see clients. Throughout the day I keep busy by attending different demos, trainings and events.
4. What would you say is the most important skincare lesson that our readers should know?
Cleanse, proper exfoliation and Tetra SPF 50 — it has four levels of protection that we all need for prevention and correction!
5. If you could only pick three skincare products for your everyday routine, what would they be?
Q+SOD Active Cleanser, DNA Recovery Serum and the Tetra SPF 50 Color Guide.
6. Can you tell us a little more about Priori and what inspired you to get behind such a clean, adaptive and biotech-driven brand?
It’s amazing to see the results that are achieved for so many skin types and conditions with Priori. I love hearing the success stories and I understand the struggles so many have with skin conditions. It’s truly incredible to see how excited they are when they actually find something that makes a difference.
7. What do you think sets Priori apart from other indie beauty brands?
The fact that we are a science brand with technology that is your cellular match! Our products help to increase collagen and repair the skin.
8. Who has inspired and supported you in your career?
I have been blessed with some amazing family and aesthetic mentors who gave me the inspiration to understand and explore our industry, while being able to provide a service that can change the way people feel through results.
This interview has been edited and condensed.
Interested in learning more from professionals in the digital marketing and beauty industries? Check out the rest of our As Told By series.