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The face of beauty is changing – and it’s more real and raw than ever. Retail chain CVS recently announced that it will be banning touchups in images advertising beauty products.
The company’s commitment to not materially alter beauty imagery that it creates for its stores, marketing materials, websites, apps or social media is an important step forward in the beauty industry. According to CVS, it has a responsibility to think about messages that its images send to girls and young women. This decision shows the company’s effort to create a more realistic standard of beauty for its customers.
Additionally, CVS will be introducing the CVS Beauty Mark, a watermark that will appear on all images that have not been altered. The company will be working with its partners to ensure that any altered imagery that they use will be visibly labeled.
“We want our beauty aisle to be a place where our customers can always come to feel good, while representing and celebrating the authenticity and diversity of the communities we serve.” – CVS
We are happy to support CVS in its mission to create transparency and create a space where women can feel comfortable in their own skin.
It’s time to join in the conversation! What are your thoughts about CVS banning photoshopped images?