Cult-Favorite Makeup

What Cult-Favorite Makeup We’re Keeping in 2020

Last updated on: 2020


2020 is finally here, which means new beauty trends and faves are coming! Some products will always remain timeless. For example, a good foundation will never go out of style — unlike that overdrawn Instagram brow you’re holding on to (which can stay in 2019, BTW). If you don’t have some of these cult-favorite makeup products already, you’ll want to add them to your makeup collection.

Here are the cult-favorite makeup products we’re keeping in our makeup bag in 2020 (and forever):


It Cosmetics CC CreamIs it a foundation? Is it a moisturizer? No, it’s a CC Cream! ‘CC’ stands for ‘color-correcting,’ which is exactly what this product does. The formula works perfectly to brighten, color correct and bring life to dull skin. It also includes anti-aging ingredients and SPF, so you can maintain that youthful glow all 2020.

Cult-Favorite Makeup

Courtesy // It Cosmetics

NARS Radiant Creamy ConcealerThis concealer is no joke. It can cover up the toughest blemishes and darkest under-eye bags,  leaving a radiant, long-wearing finish. I can’t guarantee it will conceal your mistakes from 2019, though.


Benefit Watt’s Up Cream HighlighterPerfect for any skin tone, this highlighter applies as a cream then transforms into a powder for easy blending. You can dab it in with your fingers, or flip it over to use the soft-glow blender and give yourself an instant glow.

Glossier Cloudpaint in DuskConsider your blush routine changed forever. Cream blush was never my thing, but I instantly fell in love with this product’s lightweight and pillowy texture. The easy to use formula blends into your skin effortlessly, instantly giving you a flushed and natural glow.

Cult-Favorite Makeup

Courtesy // Glossier


L’oreal Paris Telescopic Original MascaraA mascara that lengthens AND separates your lashes? Count me in! The ultra-precise wand applies the formula evenly onto your lashes for a clump-free finish that doesn’t flake off. 

Benefit Precisely My Brow PencilLook no further! With its ultra-fine tip, precise strokes, and defining formula, this brow pencil stands unparalleled. Going to the pool? No worries! It’s also waterproof and can be worn up to 12 hours.

Cult-Favorite Makeup

Courtesy // Benefit Cosmetics


Rimmel Stay Glossy Liquid Lip Gloss in Down to Gloss: Sick of reapplying your lip product throughout the day? This no-nonsense gloss lasts for up to 6 hours, leaving a finish that’s shiny, never sticky. Wear it solo for a natural look, or double it up with your fave lip combo to add an instant gleam to your daily routine. 

MAC Matte Lipstick in Velvet TeddyWhen Kylie Jenner revealed this was her favorite lip shade, the product was sold out for weeks. I don’t blame her, though. The perfect nude, this creamy lipstick is richly pigmented and leaves a soft matte finish on your lips. Thanks, Kylie!

Want to read more about our current beauty favorites? Check out the launches we’re most excited for in 2020!

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