Benefit Cosmetics has taken its next steps into virtual reality with their recently launched Benefit…
Looking to try before you buy? COVERGIRL has you covered with their new Try It Tool that lets you try on their latest looks and products without having to spend a dime (or even leave your house). Once you try on the looks, you’ll have the option to purchase the products through Walmart’s online storefront. All you need is a computer or smartphone!
Photo via Covergirl
How Does the Try On Tool Work?
To get started, you must grant permission to Covergirl to launch your camera. From there, you can easily toggle between five different looks, ranging from dark and vampy to bright and light for spring. If you’re trying on with a desktop, you can see exactly what products are used and other suggested products to complete the look displayed in a list below the camera. After you choose a look you love, just click “BUY LOOK” and you’ll be directed to the shopping cart page at walmart.com. The items needed for the look will be preloaded into the cart. All you have to do is click “check out,” and the products are yours!
How Does a Virtual Try On Experience Help a Brand?
It’s no secret that developing augmented reality tools takes a while, especially when they are as interactive and robust as the Covergirl Try On Tool; however, the effort is not in vain. These tools give consumers a better overall experience with the brand, which only increases the likelihood that they will become valued long-term customers. They’re also a compelling way to get consumers involved with the brand outside of the average shopping experience. Additionally, they can help reduce the amount of returns a brand or retailer gets from customers who are not happy with the products they’ve ordered.
How are other beauty industry brands utilizing augmented reality in their marketing strategies? Check out Benefit’s Brow Try On Experience, for example.
How are you working augmented reality and other artificial intelligence into your brand strategy? Let us know in the comments below!