New This Week: COVERGIRL Reveals Cruelty-Free Initiative with Cruelty Free International

Last updated on: 2018


Earlier today, beauty giant COVERGIRL announced that all of their products are now certified cruelty free everywhere they are sold. The company is now the biggest to receive the Leaping Bunny certification from Cruelty Free International, meaning that as of now, COVERGIRL’s entire collection of products hasn’t been tested on animals by either their company or any of their suppliers.

“At COVERGIRL, we believe that you shouldn’t have to choose between the beauty products you love and the values you believe in. As the biggest makeup brand* to achieve Leaping Bunny certification in partnership with Cruelty Free International, we’re committed to getting affordable, ethical makeup into the hands of anyone who wants it,” said a press release from the company.

Check out their announcement on their YouTube channel below.

This certification is the start of Cruelty Free International’s partnership with Coty, COVERGIRL’s parent company.

“We’re delighted to partner with Coty to end cruel and unnecessary animal testing for cosmetics worldwide and have been impressed with the company’s passionate commitment. The Leaping Bunny certification of COVERGIRL marks a new milestone in this area as the largest makeup brand to be certified cruelty free after having met our rigorous criteria. It demonstrates how it’s possible to be an accessible and innovative brand without inflicting suffering on animals. We hope today’s announcement encourages more cosmetics companies to do the right thing,” said Michelle Thew, CEO of Cruelty Free International.

As a part of their partnership, Coty has committed to at least one other of their brands being Leaping Bunny certified by 2020. Coty is the parent company of many big-name beauty brands like OPI, Rimmel, philosophy and Clairol. This is a huge step and eyeopener for other beauty brands that they can and should make an effort to create more ethical products. It will be exciting to see which brand goes completely cruelty-free next!

What other steps are being taken to make the beauty industry more ethical? Click here to find out what California is doing to make a change in their state.

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Becca is a copywriter, copy editor, and content manager at Taylor & Pond. Originally from Montana, she has a passion for the outdoors as well as good books, grammar, coffee, and the Oxford comma. In her spare time, Becca enjoys doing crosswords, taking spin classes, watching sports, and spending time with good friends.