A beauty lover’s dream and a business woman’s playground, CosmoProf is the ultimate exclusive business-to-business beauty trade show. The event is filled with exhibitors from all over the world, either showcasing their latest innovative product launches, interactive booths, and state-of-the-art product packaging.

Special Areas

Special Areas

There was no shortage in the variety of brands at CosmoProf North America this year. The show is held in Las Vegas and divided into three primary areas: Cosmetics & Personal Care, Professional Beauty and Packaging, Contract Manufacturing & Private Label. However, within each of these sections, there was a mix of exhibitors that were divided into special areas, including: Boutique Beauty, Discover Beauty, Discover Green, Discover Pro Beauty, Discover Scent, Emerging Beauty, Glamour Me, Interactive Technology, Tones of Beauty and more!

One of the latest trends in beauty (and for good reason) that took over CosmoProf was Green Beauty. There was an entire area named Discover Green at the show that was filled with clean, green and organic beauty products!

Another one of the trends we noticed was the inclusion of men in beauty. Some brands were using men in their marketing, some releasing exclusive men’s products and some fully-focused men’s beauty brands.

Seminars

Seminars

Undoubtedly one of the most educational parts of CosmoProf are the endless amazing seminars that are offered. We had the opportunity to learn more about everything from influencers and Gen Z to product packaging and manufacturing! While the seminars do come at an additional charge, you can rest assured that they carry their weight in gold.

What tips and tricks should I know before attending Cosmoprof?

CosmoProf Tips and Tricks

CosmoProf Tips and Tricks

CosmoProf Tips and Tricks

• Download the app the week before attending. Through the app, you can add the booths you need to see, the seminars you’re attending and receive live updates!
• Bring water – it’s always important to stay hydrated.
• Wear comfortable (worn-in) shoes. You will be walking a lot during the show, so be sure to wear a shoe you can walk 3+ miles in per day.
• Bring a notepad – you will want to take notes!
• Schedule out each of your days at the event. Though it is a three-day event, it goes by quickly!
• Book your hotel close to where the event is being held. It is ideal to stay at the Mandalay Bay, so you can have easy access to your room and belongings without having to leave the premises.
• Scope out meeting places in advance. You don’t want to be in the middle of a hallway chatting with a potential client! Know your surroundings and have your important conversations in the privacy of a meeting area.

Interested in keeping up with other event coverage by the Digital Beauty team? Check out our Agency Life category!