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New This Week: Kylie Jenner Launches New Skincare Line

Let’s be honest, if it’s about Kylie Jenner then the beauty world is all ears. On May 13, Kylie announced her new company, Kylie Skin. As predicted, the internet went crazy and Kylie’s new skincare account gained 1 million followers on Instagram in under a week. Her new line is set to launch online on…

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New This Week: Benefit Launched Roller Liner Eyeliner

Now you can roll into 2019 like an eyeliner pro! Just in time for your new makeup resolutions, Benefit Cosmetics has announced some exciting new products to kick off the new year. Benefit launched Roller Liner and Roller Eye Bright Pencil this month to go along with its best-selling product Roller Lash mascara. Benefit Roller…

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New This Week: ColourPop x Make-A-Wish Collection Makes Dreams Come True

Ever dreamed of creating your own makeup collection with your favorite beauty brand? For Delilah Juarez, a 17-year-old from Nevada who is battling osteosarcoma, a rare form of bone cancer that affects the tissue-making process, that dream came true! ColourPop Cosmetics teamed up with the Make-A-Wish Foundation to give her the opportunity to create a…

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wet n wild Flights of Fancy Launch

Get ready to soar to new heights this summer! wet n wild Beauty launched its Flights of Fancy Summer Limited Edition Collection on May 2 on wetnwildbeauty.com and at major food, drug and mass retailers beginning May 7, while supplies last. Flights of Fancy: A Collection Inspired by Hummingbirds Flights of Fancy was inspired by the feathers…

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Aloxxi Turns Up the Hair Color Heat with New ULTRA HOT Launch

Taylor & Pond client Aloxxi is heating up spring with the launch of their NEW ULTRA HOT Hues! Their ULTRA HOT line features highly pigmented, semi-permanent fashion colors perfect for adding a fun, vibrant touch to any hairstyle. The launch features the addition of three brand new colors that allow stylists to take their talents…

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wet n wild Beauty Goth-O-Graphic Spring Launch

Oh. My. GOTH! wet n wild Beauty has delivered yet another limited-edition collection that is breaking beauty trends. The limited-edition Goth-O-Graphic collection launched February 20th on wetnwildbeauty.com and will be available at mass retailers beginning March 1st. The collection is breaking away from the unicorn craze and entering an era where unicorns have perished, but…

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