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How to Create Custom Typography

Typography is bringing out the inner life of fonts. It’s not a first impression or what the typeface is, but the potential it holds. Highly regarded designers like Paula Scher have mastered creating custom type by using it to create “images”. In her words, typography is how she draws and a way that makes letters…

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7 Tips on How to Create a Consistent Design

Design works beyond just making that website you’re shopping on or that brochure in the lobby at your insurance agent’s office aesthetically pleasing. Design should be created with the goal of making whatever you’re browsing or reading simple to understand and follow. You’ll oftentimes see designers refer to this process as consistency. When creating a…

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