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How to Write Email Marketing Copy that Converts

Are you looking for more conversions from your email marketing campaigns? As a content marketer or email marketing copywriter, it’s your responsibility to create customer-oriented content that also converts. Writing compelling copy can be one of the toughest jobs because there is no guarantee it will convince the reader to purchase, sign up or complete…

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How to Remove Bad Email Addresses with Database Hygiene

Your email marketing program is set up and running, you are growing your database with online forms, you’re constantly analyzing and optimizing your email cadence and segmentation and ensuring that you’re emailing only people who gave you a permission to do so. However, after a few years, you notice that deliverability and inbox placement of…

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