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4 Google Analytics Metrics You Should Be Monitoring

So you’ve successfully launched your business’ website. Now what? It’s time to start analyzing your performance with Google Analytics metrics in order to optimize and improve results. What are the most important Google Analytics metrics, you may ask? Check out the list below for the top four website metrics you should be monitoring right now….

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As Told By: Tailor Tolliver aka The Digital Empress

Meet Tailor Tolliver, aka The Digital Empress Obsessed with the digital world since childhood, Tailor Tolliver is now a freelance web developer, tech consultant and security analyst. Her online followers know her as The Digital Empress and for her niche in minimal design and high quality, luxury brand aesthetic. Keep reading to learn how Tailor…

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Three Reasons You Need to be Selling on Amazon

There are many factors that determine where and how you should sell your products. If you’re just starting out, don’t be intimidated by the sheer size of Amazon; in fact, let it excite you! You don’t have to be the biggest in the industry to be successful selling on Amazon. Justin Boettcher, Senior Strategic Business…

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As Told By: Kelly Zugay and Andra Barkey from With Grace and Gold

Meet Kelly and Andra, founders of With Grace and Gold It all started in a coffee shop — that’s where Kelly Zugay and Andra Barkey first met to discuss their business goals and creative ideas together. A few cups and conversations later, the dynamic duo are now the designers, educators and co-founders of With Grace…

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Five Beauty Brand Websites We Are Loving

Beauty is art – the beauty industry is founded on celebrating your uniqueness and creativity. This should also ring true when it comes to creating beauty websites. In a landscape where the beauty consumer tends to prefer doing online research before making the decision to purchase, building a strong digital foundation via a unique, compelling…

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SEO: How to Search Engine Optimize Your Blog Content

What is SEO? If you’ve read our previous SEO posts, you’ll know that SEO stands for search engine optimization and is the process of getting traffic from the free, organic, editorial or natural search results on search engines. How Can I Use SEO to Optimize My Blog Posts? SEO can be confusing, but in the…

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SEO: Writing Better Copy for the Web

Writing for the web is a different process than for print. On the internet, users never look forward to reading lengthy pages — they want to quickly find an answer to their problem and then move on. If they can’t at least find a start to an answer within a few seconds, they will most likely…

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How to Use Data to Boost Your E-Commerce Sales

Creating a successful business is difficult, and with the internet at our fingertips consumers can find dozens of similar products online at a competitive price. Follow these three guidelines to start a process guaranteed to improve your e-commerce sales! Use Data to Build Your Brand If you’re just getting started, doing your research and laying…

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Google Rich Cards: Stand Out in Search Results

Now that you have a good grasp on SEO and Google Search (if you don’t, check out this article ), it’s time to talk about making your brand stand out on the results page. The easiest way to do this? Utilize Google’s “Rich Card” feature! So, what are Rich Cards & Rich Snippets? Rich Cards are…

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