by Evan Pyle

While we totally understand the rise of tech updates to address privacy concerns across internet usage, it’s starting to really affect marketing prospects! Apple’s recent updates to their operating system’s privacy have cut into targeted ads and email marketing has taken a hit in accurately measuring KPI’s. Google’s idea to cut third-party cookies from Chrome…

by Zachary James-Fortune

Prepare yourselves for the new dawn of Google Analytics!  As e-commerce dominates the market, businesses must understand the ever-changing nature of both business analytics and user privacy to properly capture critical data. In a survey from Forrester Consulting, marketers said that improving their use of analytics is a top priority, and that existing solutions make it difficult…

by Noel Reinhold

CBD has gone mainstream. With the loosening of laws and regulations regarding cannabis in recent years, you can now find various beauty and wellness products made with CBD. These CBD products have been a hit among consumers, and we have seen tremendous growth in the market recently. As prevalent as CBD products may seem, we’re…

by Katarina Christoffersen

What makes a great beauty website? In the ever-growing world of beauty, so much thought, effort, science and money are put into the products. Brands painstakingly spend countless hours and resources developing their mission, formulas, packaging and launch strategy. But what if no one can find them? What if no one enjoys the shopping experience?…

by Jeremy Holsted

When looking to sell products online, one of the first steps is to choose an e-commerce platform. Let’s look at two of the most popular platforms, Shopify vs. WooCommerce, to see how they stack up to each other and which is best to use for your beauty brand. Shopify vs. WooCommerce Shopify is a leading…

by Jeff Miller

What is Passive Residual Income? Making money while you sleep. Doesn’t that sound lovely? Passive residual income is a way for anyone to make money passively using advertisements, affiliate marketing and other techniques. One of the best examples is an individual who invests in vending machines, and places them all around town. The bulk of…

by Heather Rieder

What is a hero image? A hero image is the champion of the home page. Typically, it is the first and most prominent photo or graphic that the user sees at the top of a website. It serves as an introduction to a website and its content, and speaks to the branding in addition to…

by Ciera Chang

Meet Johna Rutz After trying everything from oil painting to beauty pageants, Johna Rutz discovered her love for programming after attending a robotics camp when she was only 15 years old. Now, Johna is a senior technology consultant at Credera, a full-service management and IT consulting firm based out of Dallas. Keep reading to learn…

by Jadeine Botello

So you’ve successfully launched your business’ website. Now what? It’s time to start analyzing your performance with Google Analytics metrics in order to optimize and improve results. What are the most important Google Analytics metrics, you may ask? Check out the list below for the top four website metrics you should be monitoring right now….

by Ciera Chang

Meet Tailor Tolliver from The Digital Empress Obsessed with the digital world since childhood, Tailor Tolliver is now a freelance web developer, tech consultant and security analyst. Her online followers know her as The Digital Empress and for her niche in minimal design and high quality, luxury brand aesthetic. Keep reading to learn how Tailor…