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Five Beauty Brand Websites We Are Loving

Beauty is art – the beauty industry is founded on celebrating your uniqueness and creativity. This should also ring true when it comes to creating beauty websites. In a landscape where the beauty consumer tends to prefer doing online research before making the decision to purchase, building a strong digital foundation via a unique, compelling…

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SEO: How to Search Engine Optimize Your Blog Content

What is SEO? If you’ve read our previous SEO posts, you’ll know that SEO stands for search engine optimization and is the process of getting traffic from the free, organic, editorial or natural search results on search engines. How Can I Use SEO to Optimize My Blog Posts? SEO can be confusing, but in the…

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SEO: Writing Better Copy for the Web

Writing for the web is a different process than for print. On the internet, users never look forward to reading lengthy pages — they want to quickly find an answer to their problem and then move on. If they can’t at least find a start to an answer within a few seconds, they will most likely…

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How to Use Data to Boost Your E-Commerce Sales

Creating a successful business is difficult, and with the internet at our fingertips consumers can find dozens of similar products online at a competitive price. Follow these three guidelines to start a process guaranteed to improve your e-commerce sales! Use Data to Build Your Brand If you’re just getting started, doing your research and laying…

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Google Rich Cards: Stand Out in Search Results

Now that you have a good grasp on SEO and Google Search (if you don’t, check out this article ), it’s time to talk about making your brand stand out on the results page. The easiest way to do this? Utilize Google’s “Rich Card” feature! So, what are Rich Cards & Rich Snippets? Rich Cards are…

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SEO: How Does It Help My Business?

If you’ve spent any time exploring marketing online, there is no doubt you’ve come across the term SEO. Why, though, should it be important to your business? We’ve broken down the key information you need to know about SEO to maximize your online presence. What Exactly is SEO, and Why Should it Matter to Me?…

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