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New This Week: How to Use the Instagram Close Friends Feature for Business

In the past, Instagram Stories have always had to be seen by all followers (unless they’re part of a direct message). Now, this is no longer the case due to a new update on Instagram! Instagram recently announced a new feature called “Close Friends” that allows you to send private stories with a select group…

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New This Week: Three New Instagram Shopping Features

Just in time for the holiday shopping season, three new Instagram shopping features were announced last week that will make it easier for consumers to complete the purchase of products they see on their feed. These features – a new collection tab where you can save products tagged in Stories, the ability to shop from…

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New This Week: Snapchat Introduces New Snap Camera for Desktop

Get ready for even more filters and selfies — Snapchat is bringing the magic of lenses to live streams and video chats! Snap Inc. recently introduced a new feature called Snap Camera, a free application that allows anyone to use its signature augmented reality selfie filters (aka Snapchat Lenses) using their desktop computer. Previously, users…

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Generate Sales for Your Business via Instagram Shopping

With more than 800 million monthly active users, Instagram acts as a valuable tool for brands to both capture and retain loyal customers. Instagram is a free sales channel for businesses, allowing business page admins to set up shoppable posts so users can purchase tagged products without leaving the platform. From discovery to purchase, Instagram…

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New This Week: Instagram Anti Bullying Initiative Uses AI to Detect Bullies

Instagram is continuing its anti-bullying efforts on the platform with its recent announcement of new filters that use AI to detect bullying in photos and captions. According to a recent press release from Instagram, its latest tools will use new machine learning technology to proactively identify and remove bullying in Instagram posts. The platform announced…

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As Told By: Sarah Mendelsohn

Meet Sarah Mendelsohn Sarah Mendelsohn started her blog A Hit of Sarah at the age of 16, which opened her world to various industries within marketing. Now as the Social and Digital Content Manager at Maybelline, she has built an incredible career for herself that stems from her passion for art, beauty and travel. Keep…

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New This Week: Snapchat and Amazon Team Up For New Visual Search Feature

Just in time for the holiday season, Snapchat recently announced it will slowly be rolling out a new visual search feature to allow users to shop on Amazon in a snap (literally). This means that the next time you see a pair of cool sneakers on the street, you might be able to buy them…

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New This Week: Two New Instagram Shopping Features

Last week, two new Instagram shopping features that will allow consumers to more easily shop directly from the platform were announced. These features, shopping from Stories and shopping in Explore, give businesses more opportunities to convert sales on the platform, making it an even more lucrative investment than it has been in the past. According…

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New This Week: Facebook Launches New Mobile-First Video Ad Creation Tools

Have you ever wanted to create mobile video ads for your brand, but don’t have the budget to hire a professional videographer? Well, you’re in luck! Creating mobile-friendly videos ads on Facebook just got easier. A few weeks ago, Facebook rolled out new video creation tools that will help small businesses create effective mobile ad…

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New This Week: Facebook Reveals More Transparency Measures

In an effort to quell worries over how information is being used and who is using it, Facebook revealed even more transparency measures that allows users to easily identify where the admins of pages “with large US audiences” are located. (Note, the threshold for what constitutes a large audience has not been identified by Facebook.)…

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