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How to Create a 3D Motion Graphic in Illustrator and Photoshop

As our world gets busier and busier, it seems like our attention span is getting shorter and shorter. The average attention span has dropped from 12 seconds to 8 seconds in 18 years. It takes a lot to get our attention on social media. With attention spans dropping, videos, motion graphics and stop motions are…

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New This Week: Instagram Adds IGTV on Instagram Feed

Get ready, Instagram lovers… IGTV is now coming to your feed! While the long-form video feature has been available both within Instagram and on its own dedicated app since last June, now users can elect to share an IGTV preview to their main feeds. It’s a smart move on Instagram’s part to help drive up…

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Most Notable Social Media Design Trends in 2018

Creativity is at an all-time high in the world of social media and brands are bringing their A-game when it comes to their social media marketing. With the ever-evolving algorithms on major platforms, it’s important to make sure your brand stays prominent in your consumers feed. Keeping tabs on popular trends allows you to not…

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New This Week: How to Use the Instagram Close Friends Feature for Business

In the past, Instagram Stories have always had to be seen by all followers (unless they’re part of a direct message). Now, this is no longer the case due to a new update on Instagram! Instagram recently announced a new feature called “Close Friends” that allows you to send private stories with a select group…

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New This Week: Three New Instagram Shopping Features

Just in time for the holiday shopping season, three new Instagram shopping features were announced last week that will make it easier for consumers to complete the purchase of products they see on their feed. These features – a new collection tab where you can save products tagged in Stories, the ability to shop from…

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New This Week: Snapchat Introduces New Snap Camera for Desktop

Get ready for even more filters and selfies — Snapchat is bringing the magic of lenses to live streams and video chats! Snap Inc. recently introduced a new feature called Snap Camera, a free application that allows anyone to use its signature augmented reality selfie filters (aka Snapchat Lenses) using their desktop computer. Previously, users…

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Generate Sales for Your Business via Instagram Shopping

With more than 800 million monthly active users, Instagram acts as a valuable tool for brands to both capture and retain loyal customers. Instagram is a free sales channel for businesses, allowing business page admins to set up shoppable posts so users can purchase tagged products without leaving the platform. From discovery to purchase, Instagram…

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New This Week: Instagram Anti Bullying Initiative Uses AI to Detect Bullies

Instagram is continuing its anti-bullying efforts on the platform with its recent announcement of new filters that use AI to detect bullying in photos and captions. According to a recent press release from Instagram, its latest tools will use new machine learning technology to proactively identify and remove bullying in Instagram posts. The platform announced…

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As Told By: Sarah Mendelsohn

Meet Sarah Mendelsohn Sarah Mendelsohn started her blog A Hit of Sarah at the age of 16, which opened her world to various industries within marketing. Now as the Social and Digital Content Manager at Maybelline, she has built an incredible career for herself that stems from her passion for art, beauty and travel. Keep…

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New This Week: Snapchat and Amazon Team Up For New Visual Search Feature

Just in time for the holiday season, Snapchat recently announced it will slowly be rolling out a new visual search feature to allow users to shop on Amazon in a snap (literally). This means that the next time you see a pair of cool sneakers on the street, you might be able to buy them…

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