by Evan Pyle

*tap tap tap* A burst of powder fills the screen before falling, oddly captivatingly, on a tabletop. Why do I love this so much? This thought occurs to me everyday as I scroll through brand content and see more and more ASMR content. I’ve listened to ASMR for years and to see it get “mainstream,” so…

by Mackenzie McDonald

Move over, professional photographers–– user-generated content (UGC) has entered the chat, and the beauty industry can’t get enough. The popularity of user-generated content for marketing and advertising purposes has grown dramatically in recent years as customers become increasingly adept at creating original, brand-specific content using their mobile phones and other personal devices. Unlike influencer marketing,…

by Evan Pyle

In case you haven’t noticed already, the social commerce takeover is here. Shopping has never been so social, with 28% of social media users saying they use the likes of Instagram and Facebook for inspiration for things to buy. But like any burgeoning concept, the definition of social commerce is still somewhat vague, allowing for…

by Mackenzie McDonald

Over the years, Instagram has revamped its design on several occasions, prompting varied feedback on maximizing product visibility from users and brands alike. In 2020, the platform’s decision to relocate the Reels button to the middle of the navigation bar and to replace the Activity button with the Shop button was met with widespread criticism….

by Evan Pyle

The beauty industry is finding that consumers love when brands “be real.” Brands are finding success with organic content, influencer content and content shot on phones instead of professional cameras. This is true even for consumers’ personal content as social media attitudes start to prefer users showing themselves being real instead of performing for social…

by Evan Pyle

TikTok continues to take over but in new and unexpected ways! A recent study has discovered that more Gen Z social media users are choosing TikTok as their main search engine for anything from how-to guides to restaurant recommendations. Google continues to be the search engine of choice for other generations, but the kids of…

by Evan Pyle

Anyone else noticing big changes on their social media homepages? TikTok’s influence is really taking over! User interfaces across your favorite social media apps are continuing to look more like TikTok in their newest updates on their platforms. From full homepage feeds to prioritizing different forms of content, there are big design changes coming to…

by Carla Sofia Barjan

TikTok is here to stay. As we head into 2022, there is really no doubt about the power social media platforms like TikTok have gained since the pandemic’s start. Grabbing users’ attention is even harder than before because long-form videos now live mostly on Facebook. According to The Verge, Facebook’s usage is projected to drop…

by Hannah Goodrich

The 2022 Instagram Trend Report is here, just in time for the new year! This report takes an inside look at emerging trends through the lens of Gen Z in order to predict top trends for the upcoming year. Here are five key takeaways for beauty brands! Photo by Claudio Schwarz on Unsplash  1. Know What’s…

by Alexa Flores

YouTube has been making lots of changes to its platform to remain relevant in this TikTok era. Whether you personally still use YouTube or not, it remains the number one site for video searches. Keep reading to discover the latest platform updates and more YouTube best practices for 2022. Photo by Souvik Banerjee on Unsplash…