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Design Changes Coming to Social Apps

Anyone else noticing big changes on their social media homepages? TikTok’s influence is really taking over! User interfaces across your favorite social media apps are continuing to look more like TikTok in their newest updates on their platforms. From full homepage feeds to prioritizing different forms of content, there are big design changes coming to…

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The Power of TikTok Virality

TikTok is here to stay. As we head into 2022, there is really no doubt about the power social media platforms like TikTok have gained since the pandemic’s start. Grabbing users’ attention is even harder than before because long-form videos now live mostly on Facebook. According to The Verge, Facebook’s usage is projected to drop…

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5 Takeaways from the 2022 Instagram Trend Report

The 2022 Instagram Trend Report is here, just in time for the new year! This report takes an inside look at emerging trends through the lens of Gen Z in order to predict top trends for the upcoming year. Here are five key takeaways for beauty brands! Photo by Claudio Schwarz on Unsplash  1. Know What’s…

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YouTube Best Practices — What to Expect from YouTube in 2022

YouTube has been making lots of changes to its platform to remain relevant in this TikTok era. Whether you personally still use YouTube or not, it remains the number one site for video searches. Keep reading to discover the latest platform updates and more YouTube best practices for 2022. Photo by Souvik Banerjee on Unsplash…

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Instagram Story Features Your Business Should Use

BREAKING NEWS IN THE WORLD OF SOCIAL MEDIA Instagram is removing the swipe-up link feature in its stories! Be on the lookout for its replacement: the new link sticker! The shift to the new link sticker started on August 30th, 2021. Here’s what you need to know about Instagram’s new link sticker:  The Verge has…

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5 Tips To Optimize Your Social Content Schedule

Have you ever posted a piece of AMAZING content only to get not so amazing engagement? We’ve all been there. That’s why It’s so important to schedule content in front of your audience when they are actually looking! Luckily, there are simple strategies that can help you schedule content at the next level and eliminate…

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Are Hashtags Still Relevant in 2021?

Are Hashtags Still Relevant in 2021? Short answer: Yes. Long answer: Only if used correctly. Hashtags have become a powerful tool to increase engagement, organize content, and connect users on various social media platforms. However, with their usage stereotyped as spam content by “bots” in 2021, brands must use hashtags correctly to maximize their performance….

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Apps Every Beauty Enthusiast Needs

Social distancing has caused many of us to realize we don’t know what to do with all this free time. However, now is a great time to invest in yourself. Whether you are looking to focus on your beauty skills, cooking skills, or coping skills, we are here to help. Open up your app store…

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