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How the Instagram Like Ban Will Affect Your Beauty Brand

An Instagram world with no likes — say what? Recently, Instagram has made strides and led the way in anti-bullying measures by introducing a new feature. You might have heard about a little something about the Instagram like ban. Today, we’re breaking down what it is, why Instagram is implementing it and how it may…

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The Rise of Preventative Skincare and How It Affects Your Target Demographic

The Rise of Preventative Skincare At the age of 24, I’ve never felt old. That is, until I stepped into the Los Angeles Glossier store. Before you even get the opportunity to walk into the pale-pink-exposed-brick building, you’re hit with a line outside the door of pre-teen and teen girls giggling and snapping Insta pics….

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The Rise of Inclusivity in the Beauty Industry

2017: The year Rihanna took “nude” out of our vocabulary. Let’s face it: not all nudes are created equal ⁠— especially when a number of consumers aren’t able to find a shade that matches their skin. With technology being at our fingertips, social media has given consumers a chance to not only engage with the…

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How to Balance Mental Health and Social Media in the Beauty World

There’s a certain joy that is commonly shared across social media platforms. The kind of joy one gets when they share a funny meme, a cute puppy, an oddly satisfying lipstick swatch video or memories with friends and family. Often enough though, when one deals with social media frequently, it typically comes with jealousy and…

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New This Week: Facebook Creator Studio Updates 2019

It’s one small step for social media managers, one large leap for social media scheduling. It seems to be the most simple problem to fix. Why can’t we just schedule social posts through Instagram?  Well, Facebook has finally (sort of) made our dreams come true. If you’re a business profile and have the Creator Studio…

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How To Grow Your Brand on YouTube

It’s no surprise that in 2019 people would rather watch creative and informative product videos about a product than read about it. Reaching a target market has become substantially more convenient with platforms like YouTube that are available at the tip of your fingers. Keep reading to learn how to grow your brand on YouTube….

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New This Week: How to Use Instagram Overlay Stickers

In case you haven’t noticed, the latest IG editing trend is making photos a lot more fun and personable! ‘Grammers everywhere are starting to add Instagram overlay stickers to their photos to make them stand out. After the rise of popularity in IG story stickers, stickers have translated over to Instagram feeds as influencers, businesses…

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2019 Social Media Trends to Keep an Eye Out For

The only thing consistent about the landscape of social media is that’s always evolving. As we continue in to the year, it’s key for those in digital marketing to stay on top of trends, ideas and online behaviors sure to be dominating feeds and conversations in the upcoming months. Here are three 2019 social media…

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New This Week: Instagram Creator Updates 2019

Instagram New Creator Updates 2019 Shop til you drop… or your fingers hurt. During Facebook’s annual F8 Conference, tech experts got a sneak peak at Facebook and Instagram’s newest features. Here are the major Instagram creator updates coming to Instagram in 2019 to keep your eye on as they roll out in the next few…

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New This Week: New LinkedIn Engagement Tools

All work no play? Not for LinkedIn. The job research company has been off to a busy 2019 with launching a significant amount of engagement tools for its users. Creating a fun, uplifting atmosphere is what social media is all about. Here are three ways that the new LinkedIn engagement tools are helping the company become…

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