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New This Week: Urban Decay Launches Naked Reloaded Palette

When Urban Decay announced the funeral for its cult-favorite Naked Palette, beauty lovers everywhere were devastated and weren’t sure they would ever find a neutral palette with the same effect again. Last October, we got a gleam of hope with the launch of Naked Cherry that gave us endless options of rosy red shadows. But…

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New This Week: How to Share Netflix on Instagram Stories

Get ready to start sharing your favorite binge-worthy shows! With the most recent Instagram update, you can now share Netflix on Instagram stories. Instagram’s recent efforts have been pushing to make Stories more integrative. Previously, Instagram synced up with Spotify to share music on Instagram stories and in September, users have been able to shop…

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New This Week: Benefit Launched Roller Liner Eyeliner

Now you can roll into 2019 like an eyeliner pro! Just in time for your new makeup resolutions, Benefit Cosmetics has announced some exciting new products to kick off the new year. Benefit launched Roller Liner and Roller Eye Bright Pencil this month to go along with its best-selling product Roller Lash mascara. Benefit Roller…

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New This Week: How to Use the Instagram Close Friends Feature for Business

In the past, Instagram Stories have always had to be seen by all followers (unless they’re part of a direct message). Now, this is no longer the case due to a new update on Instagram! Instagram recently announced a new feature called “Close Friends” that allows you to send private stories with a select group…

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New This Week: Snapchat Introduces New Snap Camera for Desktop

Get ready for even more filters and selfies — Snapchat is bringing the magic of lenses to live streams and video chats! Snap Inc. recently introduced a new feature called Snap Camera, a free application that allows anyone to use its signature augmented reality selfie filters (aka Snapchat Lenses) using their desktop computer. Previously, users…

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New This Week: Instagram Anti Bullying Initiative Uses AI to Detect Bullies

Instagram is continuing its anti-bullying efforts on the platform with its recent announcement of new filters that use AI to detect bullying in photos and captions. According to a recent press release from Instagram, its latest tools will use new machine learning technology to proactively identify and remove bullying in Instagram posts. The platform announced…

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New This Week: ColourPop x Make-A-Wish Collection Makes Dreams Come True

Ever dreamed of creating your own makeup collection with your favorite beauty brand? For Delilah Juarez, a 17-year-old from Nevada who is battling osteosarcoma, a rare form of bone cancer that affects the tissue-making process, that dream came true! ColourPop Cosmetics teamed up with the Make-A-Wish Foundation to give her the opportunity to create a…

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New This Week: Why Your Beauty Brand Should Participate in Black Friday and Cyber Monday Online

Deal season is officially here! Two of the biggest sale holidays (aka Black Friday and Cyber Monday) are coming soon and if you haven’t planned for how your brand will be serving up deals yet, we’re here to tell you to get that plan into action NOW! Traditionally, Black Friday has been a brick and…

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New This Week: Snapchat and Amazon Team Up For New Visual Search Feature

Just in time for the holiday season, Snapchat recently announced it will slowly be rolling out a new visual search feature to allow users to shop on Amazon in a snap (literally). This means that the next time you see a pair of cool sneakers on the street, you might be able to buy them…

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