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Posts in "Influencer Marketing"

YouTube: The Key to Reaching Beauty Consumers

It’s difficult to convey the size and power of the YouTube beauty community. As someone who regularly watches several beauty YouTubers, I have long been aware of their ability to influence viewers’ conception of makeup, skin, and haircare brands. The beauty world of YouTube grew from a handful of creators posting short makeup tutorials to…

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Influencers Who Are Breaking the Silence on Mental Health

As we try to find ways to stay busy while social distancing, many of us may find ourselves engaging on social media more than ever. Digitally staying connected while we self-isolate is one way to help support one another. Now is the time to spread positivity and kindness on each other’s feed. While we all…

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The New Rules of Beauty Public Relations

The realm of public relations in the beauty industry is constantly changing. Now more than ever, we are seeing the transition from traditional press releases to quick product outlines and long time editors becoming freelancers employed by multiple publications. A new digital age needs new approaches to break through the noise.  Here is T&P’s weigh…

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The Success of Tarte’s Influencer Marketing Strategy

We’ve all seen it: Your favorite influencers in a gorgeously curated photograph, laying on a beach and having the time of their lives. How did they get there exactly? Well they’re #TrippinWithTarte and are a part of Tarte’s influencer marketing strategy.  Tarte Cosmetics has been making a huge splash on social media by creating a…

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4 Ways to Market CBD Beauty on Social Media

For the cosmetic industry, social media is a free way to market products and grow a business. However beauty companies with CBD-derived products are now finding a new, unique challenge with marketing. Turns out, not all platforms have been legalized. It’s common knowledge that more states are legalizing marijuana and cannabidiol (CBD) products. The real…

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As Told By: Shaneel Anjum from True Influential

After working in the beauty marketing world and getting the opportunity to collaborate with various influencers, Shaneel Anjum realized a passion for influencer marketing and talent management. This was the moment when Shaneel’s first business endeavor was born: True Influential, an all-female influencer marketing platform. Keep reading to learn more about how Shaneel builds her…

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How to Ace Influencer Marketing with a Small Budget

Not every brand has a massive budget allotted for influencer marketing, especially those new, up-and-coming brands that are trying to gain an initial digital footprint. While influencer marketing definitely helps brands to get their content out there, it might not be as simple without the adequate budget to work with the right influencers for the…

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The Benefits of Working with Micro Influencers

Influencer marketing is at one of its highest peaks in the digital beauty world, with many influencers now launching their own beauty brands and products. This top-tier group of influencers are seen as celebrities, not only in the beauty world, but across a variety of different industries. Although it may seem that this top-tier group…

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How to Choose the Right Influencer for Your Campaign

So many influencers, so little time! It can be quite daunting when considering who to work with on your campaign due to the sheer volume of influencers in the beauty sphere. You want to select one or more that meet your brand’s aesthetic and mission, someone with a large following and high engagement rate, as…

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