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How to Remove Bad Email Addresses with Database Hygiene

Your email marketing program is set up and running, you are growing your database with online forms, you’re constantly analyzing and optimizing your email cadence and segmentation and ensuring that you’re emailing only people who gave you a permission to do so. However, after a few years, you notice that deliverability and inbox placement of…

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The GDPR Privacy Policy Guide for Bloggers and Advertisers

Disclaimer: This post is not legal advice, but rather a breakdown of the GDPR based on other digital articles. I am not a legal professional and cannot be held liable for any advice taken from this article. For full information and guidance, please visit the GDPR website and seek professional legal advice. Knock knock. Who’s…

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Browse Websites in Gmail with New AMP Support

A few weeks ago, Google announced its decision to bring Accelerated Mobile Page (AMP) capabilities to Gmail to allow for a more interactive and engaging experience within the email platform. AMP format was originally designed to speed up mobile page rendering by removing unnecessary clutter, but the internet powerhouse decided to extend the feature to…

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Why Email Marketing is Essential to Your Success

Have you heard that email is dead? Well, we all heard that rumor back in 2015, but we’ve got great news for you! It’s 2018 and email is alive and continuing to be the most powerful tool for delivering messages directly to your customers. Take a look at these compelling stats that prove that email…

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