by Julia Clingan

Are you starting a business (maybe in the beauty industry) and don’t know where to start? A solid social media strategy always comes first, and we’re here to help!  Here are the top 3 elements you should include during the brand development phase! 1. Creative Aesthetic First things first, when you picture your brand, what…

by Hannah Goodrich

The 2022 Instagram Trend Report is here, just in time for the new year! This report takes an inside look at emerging trends through the lens of Gen Z in order to predict top trends for the upcoming year. Here are five key takeaways for beauty brands! Photo by Claudio Schwarz on Unsplash  1. Know What’s…

by Kiana Walden

For most people, New Year’s is a time for relaxation, celebration, fireworks, and maybe some champagne! It’s also a time that brings a sense of a fresh start. When you’re a digital marketer, the new year signals it’s time to wrap up the old and roll in the new!  Keep reading to see what your…

by Matt Torres

It’s almost the most wonderful time of the year! We’re sharing holiday content secrets to help your brand create some holiday magic this year. Keep reading to see how we keep our holiday content poppin’! Plan Ahead When it comes to social media, it’s a lot easier to schedule your content ahead of time in…

by Ashley Madara

BREAKING NEWS IN THE WORLD OF SOCIAL MEDIA Instagram is removing the swipe-up link feature in its stories! Be on the lookout for its replacement: the new link sticker! The shift to the new link sticker started on August 30th, 2021. Here’s what you need to know about Instagram’s new link sticker:  The Verge has…

by Team Taylor & Pond

Gone are the days of conventional marketing methods, consisting of post-it flyers and ads in newspaper magazines. As the world experiences a whirlwind of technological advancements, the business industry chooses to up its marketing game. Digital marketing is becoming a global phenomenon, enabling the commerce world to experience new heights of success. Here are 5…

by Alexa Lacayo

Have you ever posted a piece of AMAZING content only to get not so amazing engagement? We’ve all been there. That’s why It’s so important to schedule content in front of your audience when they are actually looking! Luckily, there are simple strategies that can help you schedule content at the next level and eliminate…

by Team Taylor & Pond

Curious about how branding truly impacts perfume sales? We are ecstatic to give a warm welcome to our Guest Contributor, Joshua White—Founder of Copycat Fragrances. Josh founded Copycat in 2017 after investigating the perfume market. He discovered that the ingredients within expensive fragrances are vastly less expensive than what consumers are being charged. Keep reading…

by Heather Rieder

We all experience a creative block at one time or another, but that doesn’t have to stop you from creating your greatest work. Let’s get you refocused and back get back into your flow! Here are some tips and techniques to help you overcome creative block: Photo by Brooke Lark on Unsplash Storytelling  I find…

by David Vargas

Filming for beauty brands is like picking out your outfit for the day; there are always a few key things you need to ask yourself before going out into the world. What’s the occasion? Is there a theme? Who’s going to be there? These are a few good starter questions to ask yourself when choosing pants,…