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New This Week: Facebook Stories Archives

Over the past few weeks, Facebook rolled out a new feature, Facebook Stories archives, to users that lets you store your stories just like Instagram did late last year. This provides a functional purpose for lots of brands that use Facebook stories actively. This is a small, but relevant, addition, especially considering the growth in…

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How to Shoot Product Macro Photography

In the beauty industry, macro photography is “BAE.” While in the past you may have seen it used to capture ladybugs and flowers, macro is becoming a big trend in beauty world as well. This style of photography is not only cool stylistically, but also is a great way to give clients and new angle…

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Instagram Launches IGTV for Creators, Allows One Hour Video Uploads

Yesterday afternoon at a San Francisco Press Event, Instagram announced that it will start allowing users to upload videos up to one hour in length. This new platform capability, called IGTV, brings the video length allowance a full 59 minutes above the previous one-minute allotment. “It’s time for video to move forward, and evolve,” said…

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Digital Defined: Motion Graphics

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If you spend any time at all on social media, there is no doubt you have scrolled past posts featuring motion graphics. But what exactly is a motion graphic? Simply put, it’s a digitally animated piece of text, images or both! With our short attention spans and tendency to scroll right past things that don’t…

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How To Use Video Content in Your Social Media Strategy

Why is Video Content Important to Your Social Media Strategy? Staying on top of trends in content marketing is crucial to your brand’s online success. Cisco VNI (Visual Networking Index) Forecast Report estimates that by 2020, video content will be the driving factor behind a whopping 80% of consumer Internet traffic in the US. This…

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Graphic Design Basics: How to Develop a Good Design Eye

If you know Papyrus and Comic Sans are the equivalent of ketchup on steak, then you’re not too far from having a good design eye. A good eye for design can aid us in our professional and personal lives. The ability to dissect the branding and marketing we see day-to-day not only informs us on…

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5 Tips for Better Social Media Copy

We’ve all been there. You’re scrolling through your favorite social platform and read tweets or an Instagram caption from a brand that makes you say “whoever wrote that deserves a raise”. Ultimately, this is the goal of every social media copywriter: write content that’s so amazing and makes such an impact on your company’s bottom…

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