by Becca Mulhill

“Nobody reads ads. People read what interests them. Sometimes it’s an ad.” – Henry Gossage Copy is an essential part of any successful ad campaign. Making sure your copy is up-to-date, grammatically correct and relevant to your audience plays the biggest role in your success as a copywriter. The easiest way to stay on top…

by Shireen Faridniya

Retouching is a necessary step in the production process, especially in the beauty industry. The key to successfully retouching portraits is knowing when to stop; it’s easy to get carried away by removing every imperfection. Learn how to transform your model imagery from basic to badass with these subtle yet effective retouching hacks. Skin When…

by Sam Carbajal

You see it all the time, whether if it’s on a billboard along the freeway, on the TV screen inside your living room and especially on your social media apps. It oftentimes goes unnoticed, both because it’s so prevalent and also because you might mistake it for reality. It’s none other than one of the…

by Matt Torres

In the world of digital marketing, video reigns supreme. Not only does it garner more engagement across all social platforms, it is favored by the algorithms that determine what to showcase in user news feeds over any other kind of content. (Need more convincing? Check this and this out.) While video creation is a long process, the…

by Brie Holland

In product photography, the lighting of a photo plays a significant role in setting the tone and mood you are trying to convey. There are multiple ways to light a product. However, the two main ways are with natural light and artificial light. What is Natural Light? Natural light is gifted to us by sunlight….

by Reagan Dowd

The world of the internet is constantly changing and Facebook continues to make updates to stay at the forefront of the social media space. This past week, Facebook announced multiple advertising updates aimed to reduce discriminating ad targeting in an effort to make the social platform a safer place for users. Keep reading to learn…

by Team Taylor Pond

In the last 30 years, the world of marketing has shifted from traditional practices (TV, radio, and print) into the digital age at an amazing speed. More consumers are now bringing their attention to mobile devices and the impact of text has lessened as preferences for visual content has risen. For brands and marketers, especially…

by Reagan Dowd

Over the past few weeks, Facebook rolled out a new feature, Facebook Stories archives, to users that lets you store your stories just like Instagram did late last year. This provides a functional purpose for lots of brands that use Facebook stories actively. This is a small, but relevant, addition, especially considering the growth in…

by Alicia Lopez

In the beauty industry, macro photography is “BAE.” While in the past you may have seen it used to capture ladybugs and flowers, macro is becoming a big trend in beauty world as well. This style of photography is not only cool stylistically, but also is a great way to give clients and new angle…

by Sierra Simon

Yesterday afternoon at a San Francisco Press Event, Instagram announced that it will start allowing users to upload videos up to one hour in length. This new platform capability, called IGTV, brings the video length allowance a full 59 minutes above the previous one-minute allotment. “It’s time for video to move forward, and evolve,” said…