by Ciera Chang

Are you looking for more conversions from your email marketing campaigns? As a content marketer or email marketing copywriter, it’s your responsibility to create customer-oriented content that also converts. Writing compelling copy can be one of the toughest jobs because there is no guarantee it will convince the reader to purchase, sign up or complete…

by Kassidy Abbott

What’s the Easiest Way to Plan Out My Instagram Feed? Our favorite way to plan out our content is with the Instagram planning app Planoly. No matter if you’re a blogger, a business or an agency balancing multiple clients, Planoly has the tools to help you. From providing help in maintaining a frequent posting cadence…

by Becca Mulhill

“Nobody reads ads. People read what interests them. Sometimes it’s an ad.” – Henry Gossage Copy is an essential part of any successful ad campaign. Making sure your copy is up-to-date, grammatically correct and relevant to your audience plays the biggest role in your success as a copywriter. The easiest way to stay on top…

by Reagan Dowd

The world of the internet is constantly changing and Facebook continues to make updates to stay at the forefront of the social media space. This past week, Facebook announced multiple advertising updates aimed to reduce discriminating ad targeting in an effort to make the social platform a safer place for users. Keep reading to learn…

by Team Taylor Pond

In the last 30 years, the world of marketing has shifted from traditional practices (TV, radio, and print) into the digital age at an amazing speed. More consumers are now bringing their attention to mobile devices and the impact of text has lessened as preferences for visual content has risen. For brands and marketers, especially…

by Reagan Dowd

Over the past few weeks, Facebook rolled out a new feature, Facebook Stories archives, to users that lets you store your stories just like Instagram did late last year. This provides a functional purpose for lots of brands that use Facebook stories actively. This is a small, but relevant, addition, especially considering the growth in…

by Sierra Simon

Yesterday afternoon at a San Francisco Press Event, Instagram announced that it will start allowing users to upload videos up to one hour in length. This new platform capability, called IGTV, brings the video length allowance a full 59 minutes above the previous one-minute allotment. “It’s time for video to move forward, and evolve,” said…

by Nicole Diangson

Why is Video Content Important to Your Social Media Strategy? Staying on top of trends in content marketing is crucial to your brand’s online success. Cisco VNI (Visual Networking Index) Forecast Report estimates that by 2020, video content will be the driving factor behind a whopping 80% of consumer Internet traffic in the US. This…

by Emily Lor

If you know Papyrus and Comic Sans are the equivalent of ketchup on steak, then you’re not too far from having a good design eye. A good eye for design can aid us in our professional and personal lives. The ability to dissect the branding and marketing we see day-to-day not only informs us on…

by Becca Mulhill

We’ve all been there. You’re scrolling through your favorite social platform and read tweets or an Instagram caption from a brand that makes you say “whoever wrote that deserves a raise”. Ultimately, this is the goal of every social media copywriter: write content that’s so amazing and makes such an impact on your company’s bottom…