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7 Tips to Help Overcome Creative Block

We all experience a creative block at one time or another, but that doesn’t have to stop you from creating your greatest work. Let’s get you refocused and back get back into your flow! Here are some tips and techniques to help you overcome creative block: Photo by Brooke Lark on Unsplash Storytelling  I find…

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Dress Your Video for Success: A Guide to Filming for Beauty Brands

Filming for beauty brands is like picking out your outfit for the day; there are always a few key things you need to ask yourself before going out into the world. What’s the occasion? Is there a theme? Who’s going to be there? These are a few good starter questions to ask yourself when choosing pants,…

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The Benefits of Creative Collaboration

Creative Collaboration in the Workplace: Here at Taylor & Pond, collaboration is key. Whether that is our Account Managers working with our SEO specialists or our Web Team with our Email Marketers, creative collaboration is constant in our office. There are many facets to creative collaboration in any workplace. As a Graphic Designer, I will…

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How to Create an Instagram Filter on Spark AR

Chances are many of us have found more time on our hands as we self-isolate and practice social distancing. If you find yourself bored, use this time to grow and enhance your skills. Thanks to the internet, learning how to create an Instagram filter is only a few clicks away. The newest Instagram trend, custom…

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How to Prepare for a Big Shoot

Hi, my name is Monica, and my life is a little crazy. I am a professional photographer at Taylor and Pond! That means I’ve captured amazing photos for some of the biggest brands in beauty. Let’s talk about shoot preparation for those days when you’re doing a BIG shoot for a client. It’s important to…

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Photography Tips: Hand Modeling 101

Imagine this, you’re photographing a product and you discover something is missing. You’ve concluded that you need to add a human element, but not just any human element, a hand. You may be thinking, no big deal, I’ll just ask whoever is available. Well, I’m here to tell you, not all hands are created equal,…

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The New Rules of Beauty Public Relations

The realm of public relations in the beauty industry is constantly changing. Now more than ever, we are seeing the transition from traditional press releases to quick product outlines and long time editors becoming freelancers employed by multiple publications. A new digital age needs new approaches to break through the noise.  Here is T&P’s weigh…

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How to Shoot Oddly Satisfying Beauty Videos

What makes oddly satisfying beauty videos so appealing? We all have that innate desire to satisfy our eyes with new ways to break, goop and flare things. After all, when will you ever take out your lipstick collection and just start burning it? It’s like the first time you saw a drag queen. She was graceful…

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How to Write Email Marketing Copy that Converts

Are you looking for more conversions from your email marketing campaigns? As a content marketer or email marketing copywriter, it’s your responsibility to create customer-oriented content that also converts. Writing compelling copy can be one of the toughest jobs because there is no guarantee it will convince the reader to purchase, sign up or complete…

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How to Use Planoly to Plan Out A Beautiful Instagram Feed

What’s the Easiest Way to Plan Out My Instagram Feed? Our favorite way to plan out our content is with the Instagram planning app Planoly. No matter if you’re a blogger, a business or an agency balancing multiple clients, Planoly has the tools to help you. From providing help in maintaining a frequent posting cadence…

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