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How to Balance Mental Health and Social Media in the Beauty World

There’s a certain joy that is commonly shared across social media platforms. The kind of joy one gets when they share a funny meme, a cute puppy, an oddly satisfying lipstick swatch video or memories with friends and family. Often enough though, when one deals with social media frequently, it typically comes with jealousy and…

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New This Week: Facebook Creator Studio Updates 2019

It’s one small step for social media managers, one large leap for social media scheduling. It seems to be the most simple problem to fix. Why can’t we just schedule social posts through Instagram?  Well, Facebook has finally (sort of) made our dreams come true. If you’re a business profile and have the Creator Studio…

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How To Grow Your Brand on YouTube

It’s no surprise that in 2019 people would rather watch creative and informative product videos about a product than read about it. Reaching a target market has become substantially more convenient with platforms like YouTube that are available at the tip of your fingers. Keep reading to learn how to grow your brand on YouTube….

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Three Reasons You Need to be Selling on Amazon

There are many factors that determine where and how you should sell your products. If you’re just starting out, don’t be intimidated by the sheer size of Amazon; in fact, let it excite you! You don’t have to be the biggest in the industry to be successful selling on Amazon. Justin Boettcher, Senior Strategic Business…

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The Usefulness of Video Content in Digital Marketing

In the last 30 years, the world of marketing has shifted from traditional practices (TV, radio, and print) into the digital age at an amazing speed. More consumers are now bringing their attention to mobile devices and the impact of text has lessened as preferences for visual content has risen. For brands and marketers, especially…

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