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New This Week: Instagram Adds IGTV on Instagram Feed

Get ready, Instagram lovers… IGTV is now coming to your feed! While the long-form video feature has been available both within Instagram and on its own dedicated app since last June, now users can elect to share an IGTV preview to their main feeds. It’s a smart move on Instagram’s part to help drive up…

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7 Tips on How to Create a Consistent Design

Design works beyond just making that website you’re shopping on or that brochure in the lobby at your insurance agent’s office aesthetically pleasing. Design should be created with the goal of making whatever you’re browsing or reading simple to understand and follow. You’ll oftentimes see designers refer to this process as consistency. When creating a…

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New This Week: How to Share Netflix on Instagram Stories

Get ready to start sharing your favorite binge-worthy shows! With the most recent Instagram update, you can now share Netflix on Instagram stories. Instagram’s recent efforts have been pushing to make Stories more integrative. Previously, Instagram synced up with Spotify to share music on Instagram stories and in September, users have been able to shop…

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How to Write Email Marketing Copy that Converts

Are you looking for more conversions from your email marketing campaigns? As a content marketer or email marketing copywriter, it’s your responsibility to create customer-oriented content that also converts. Writing compelling copy can be one of the toughest jobs because there is no guarantee it will convince the reader to purchase, sign up or complete…

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How to Design Hero Images to Increase Conversions for Beauty Brands

What is a hero image? A hero image is the champion of the home page. Typically, it is the first and most prominent photo or graphic that the user sees at the top of a website. It serves as an introduction to a website and its content, and speaks to the branding in addition to…

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Virtual Reality vs. Augmented Reality in the Beauty Industry

At first, the crazy ideas of Virtual Reality were just talk; nowadays, everyone and anyone in the tech world takes the concepts of Virtual Reality and Augmented Reality very seriously. These new technological innovations not only continue to impact our daily lives but are impacting and creating opportunities within digital marketing, especially within the beauty…

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How to Use Planoly to Plan Out A Beautiful Instagram Feed

What’s the Easiest Way to Plan Out My Instagram Feed? Our favorite way to plan out our content is with the Instagram planning app Planoly. No matter if you’re a blogger, a business or an agency balancing multiple clients, Planoly has the tools to help you. From providing help in maintaining a frequent posting cadence…

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Best Digital Beauty Holiday Marketing Campaigns

The holidays are coming — are you ready for them? We’re helping you get into the holiday spirit by reviewing some of our favorite digital beauty holiday marketing campaign ideas. Digital Beauty Holiday Marketing Campaign Ideas 1. 12 Days of Giveaways Show off your creativity with 12 Days of Giveaways! This is a great opportunity…

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New This Week: How to Use the Instagram Close Friends Feature for Business

In the past, Instagram Stories have always had to be seen by all followers (unless they’re part of a direct message). Now, this is no longer the case due to a new update on Instagram! Instagram recently announced a new feature called “Close Friends” that allows you to send private stories with a select group…

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5 Best Photo Apps for Quickly Editing Photos

Now that you know how to take the perfect photo and flat lay, it’s time to start editing! Here are our five favorite photo apps to edit your pictures in a snap. 1. VSCO VSCO is a free editing app with some of our favorite film-like filters. The all-in-one camera, editing and photo sharing app is easy…

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