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The Rise of Inclusivity in the Beauty Industry

2017: The year Rihanna took “nude” out of our vocabulary. Let’s face it: not all nudes are created equal ⁠— especially when a number of consumers aren’t able to find a shade that matches their skin. With technology being at our fingertips, social media has given consumers a chance to not only engage with the…

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How to Balance Mental Health and Social Media in the Beauty World

There’s a certain joy that is commonly shared across social media platforms. The kind of joy one gets when they share a funny meme, a cute puppy, an oddly satisfying lipstick swatch video or memories with friends and family. Often enough though, when one deals with social media frequently, it typically comes with jealousy and…

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New This Week: Facebook Creator Studio Updates 2019

It’s one small step for social media managers, one large leap for social media scheduling. It seems to be the most simple problem to fix. Why can’t we just schedule social posts through Instagram?  Well, Facebook has finally (sort of) made our dreams come true. If you’re a business profile and have the Creator Studio…

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Shopify vs. WooCommerce: Which is Best for Your Beauty Brand?

When looking to sell products online, one of the first steps is to choose an e-commerce platform. Let’s look at two of the most popular platforms, Shopify vs. WooCommerce, to see how they stack up to each other and which is best to use for your beauty brand. Shopify vs. WooCommerce Shopify is a leading…

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New This Week: New 2019 Pinterest Marketing Tools

How strong is your pinning game? Whether you’re an avid Pinner or just starting to learn more about the platform, Pinterest is the social platform you’ll want to keep an eye on this year. Check out the latest 2019 Pinterest marketing tools, including new features that encourage brands and creators to upload videos, plus an…

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How To Grow Your Brand on YouTube

It’s no surprise that in 2019 people would rather watch creative and informative product videos about a product than read about it. Reaching a target market has become substantially more convenient with platforms like YouTube that are available at the tip of your fingers. Keep reading to learn how to grow your brand on YouTube….

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2019 Social Media Trends to Keep an Eye Out For

The only thing consistent about the landscape of social media is that’s always evolving. As we continue in to the year, it’s key for those in digital marketing to stay on top of trends, ideas and online behaviors sure to be dominating feeds and conversations in the upcoming months. Here are three 2019 social media…

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How to Earn Simple Passive Residual Income via Affiliate Marketing

What is Passive Residual Income? Making money while you sleep. Doesn’t that sound lovely? Passive residual income is a way for anyone to make money passively using advertisements, affiliate marketing and other techniques. One of the best examples is an individual who invests in vending machines, and places them all around town. The bulk of…

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New This Week: Instagram Creator Updates 2019

Instagram New Creator Updates 2019 Shop til you drop… or your fingers hurt. During Facebook’s annual F8 Conference, tech experts got a sneak peak at Facebook and Instagram’s newest features. Here are the major Instagram creator updates coming to Instagram in 2019 to keep your eye on as they roll out in the next few…

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New This Week: New LinkedIn Engagement Tools

All work no play? Not for LinkedIn. The job research company has been off to a busy 2019 with launching a significant amount of engagement tools for its users. Creating a fun, uplifting atmosphere is what social media is all about. Here are three ways that the new LinkedIn engagement tools are helping the company become…

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