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New This Week: Benefit Launched Roller Liner Eyeliner

Now you can roll into 2019 like an eyeliner pro! Just in time for your new makeup resolutions, Benefit Cosmetics has announced some exciting new products to kick off the new year. Benefit launched Roller Liner and Roller Eye Bright Pencil this month to go along with its best-selling product Roller Lash mascara. Benefit Roller…

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Virtual Reality vs. Augmented Reality in the Beauty Industry

At first, the crazy ideas of Virtual Reality were just talk; nowadays, everyone and anyone in the tech world takes the concepts of Virtual Reality and Augmented Reality very seriously. These new technological innovations not only continue to impact our daily lives but are impacting and creating opportunities within digital marketing, especially within the beauty…

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Best Digital Beauty Holiday Marketing Campaigns

The holidays are coming — are you ready for them? We’re helping you get into the holiday spirit by reviewing some of our favorite digital beauty holiday marketing campaign ideas. Digital Beauty Holiday Marketing Campaign Ideas 1. 12 Days of Giveaways Show off your creativity with 12 Days of Giveaways! This is a great opportunity…

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New This Week: ColourPop x Make-A-Wish Collection Makes Dreams Come True

Ever dreamed of creating your own makeup collection with your favorite beauty brand? For Delilah Juarez, a 17-year-old from Nevada who is battling osteosarcoma, a rare form of bone cancer that affects the tissue-making process, that dream came true! ColourPop Cosmetics teamed up with the Make-A-Wish Foundation to give her the opportunity to create a…

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As Told By: Ashley Villa from Rare Global

Meet Ashley Villa Ashley Villa is a leading expert in talent management for digital content creators and many YouTube stars. Before her position as CEO of Rare Global, Ashley started off with gigs at a law firm where she felt that digital style stars were lacking legal and financial direction. She then paved her own…

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New This Week: L’Oreal Launches Augmented Reality Feature on Facebook

In a move to bring more customer-focused interaction to Facebook, beauty powerhouse L’Oréal has collaborated with Facebook to create an augmented reality feature utilizing the social platform’s camera. This augmented reality experience will allow consumers to try on a variety of different makeup looks and products from L’Oréal’s many brands, including NYX Cosmetics, Urban Decay,…

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Five Beauty Brand Websites We Are Loving

Beauty is art – the beauty industry is founded on celebrating your uniqueness and creativity. This should also ring true when it comes to creating beauty websites. In a landscape where the beauty consumer tends to prefer doing online research before making the decision to purchase, building a strong digital foundation via a unique, compelling…

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10 Beauty Influencers to Follow on Instagram

Need some helpful beauty hacks? These beauty gurus have you covered! Whether you’re looking for beauty tutorials, skincare products or makeup tips, you’ll want to click the follow button on these influencers ASAP. 10 Beauty Influencers to Follow on Instagram 1. @emilywolfbeauty Pink hair, cruelty-free beauty and wiener dogs: these are the three things that…

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