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New This Week: Pride Month Beauty Launches 2019

Happy Pride Month, Digital Beauties! This month is all about celebrating individuality and community. Whether you’re part of the LGBTQ+ community or an ally, this month is the perfect time to celebrate, unleash your creativity and show your support! So, who wants to know about the best Pride Month beauty launches? Let’s get down to…

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New This Week: Kylie Jenner Launches New Skincare Line

Let’s be honest, if it’s about Kylie Jenner then the beauty world is all ears. On May 13, Kylie announced her new company, Kylie Skin. As predicted, the internet went crazy and Kylie’s new skincare account gained 1 million followers on Instagram in under a week. Her new line is set to launch online on…

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New This Week: NYX Professional Makeup Official Coachella Partner 2019

Get excited beauty lovers! Festival season is approaching and we all know what that means: it’s time for bold, creative — and let’s face it: insta-worthy makeup. Last week, NYX Professional Makeup announced itself as the exclusive beauty sponsor for both weekends of Coachella 2019. This NYX Professional Makeup Official Coachella Partner collaboration will result in…

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New This Week: Urban Decay Launches Naked Reloaded Palette

When Urban Decay announced the funeral for its cult-favorite Naked Palette, beauty lovers everywhere were devastated and weren’t sure they would ever find a neutral palette with the same effect again. Last October, we got a gleam of hope with the launch of Naked Cherry that gave us endless options of rosy red shadows. But…

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New This Week: Benefit Launched Roller Liner Eyeliner

Now you can roll into 2019 like an eyeliner pro! Just in time for your new makeup resolutions, Benefit Cosmetics has announced some exciting new products to kick off the new year. Benefit launched Roller Liner and Roller Eye Bright Pencil this month to go along with its best-selling product Roller Lash mascara. Benefit Roller…

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Virtual Reality vs. Augmented Reality in the Beauty Industry

At first, the crazy ideas of Virtual Reality were just talk; nowadays, everyone and anyone in the tech world takes the concepts of Virtual Reality and Augmented Reality very seriously. These new technological innovations not only continue to impact our daily lives but are impacting and creating opportunities within digital marketing, especially within the beauty…

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Best Digital Beauty Holiday Marketing Campaigns

The holidays are coming — are you ready for them? We’re helping you get into the holiday spirit by reviewing some of our favorite digital beauty holiday marketing campaign ideas. Digital Beauty Holiday Marketing Campaign Ideas 1. 12 Days of Giveaways Show off your creativity with 12 Days of Giveaways! This is a great opportunity…

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New This Week: ColourPop x Make-A-Wish Collection Makes Dreams Come True

Ever dreamed of creating your own makeup collection with your favorite beauty brand? For Delilah Juarez, a 17-year-old from Nevada who is battling osteosarcoma, a rare form of bone cancer that affects the tissue-making process, that dream came true! ColourPop Cosmetics teamed up with the Make-A-Wish Foundation to give her the opportunity to create a…

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As Told By: Ashley Villa from Rare Global

Meet Ashley Villa Ashley Villa is a leading expert in talent management for digital content creators and many YouTube stars. Before her position as CEO of Rare Global, Ashley started off with gigs at a law firm where she felt that digital style stars were lacking legal and financial direction. She then paved her own…

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New This Week: L’Oreal Launches Augmented Reality Feature on Facebook

In a move to bring more customer-focused interaction to Facebook, beauty powerhouse L’Oréal has collaborated with Facebook to create an augmented reality feature utilizing the social platform’s camera. This augmented reality experience will allow consumers to try on a variety of different makeup looks and products from L’Oréal’s many brands, including NYX Cosmetics, Urban Decay,…

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