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How to Create a 3D Motion Graphic in Illustrator and Photoshop

As our world gets busier and busier, it seems like our attention span is getting shorter and shorter. The average attention span has dropped from 12 seconds to 8 seconds in 18 years. It takes a lot to get our attention on social media. With attention spans dropping, videos, motion graphics and stop motions are…

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7 Tips on How to Create a Consistent Design

Design works beyond just making that website you’re shopping on or that brochure in the lobby at your insurance agent’s office aesthetically pleasing. Design should be created with the goal of making whatever you’re browsing or reading simple to understand and follow. You’ll oftentimes see designers refer to this process as consistency. When creating a…

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How to Design Hero Images to Increase Conversions for Beauty Brands

What is a hero image? A hero image is the champion of the home page. Typically, it is the first and most prominent photo or graphic that the user sees at the top of a website. It serves as an introduction to a website and its content, and speaks to the branding in addition to…

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Most Notable Social Media Design Trends in 2018

Creativity is at an all-time high in the world of social media and brands are bringing their A-game when it comes to their social media marketing. With the ever-evolving algorithms on major platforms, it’s important to make sure your brand stays prominent in your consumers feed. Keeping tabs on popular trends allows you to not…

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Form Follows Function: Why Graphic Design is Different Than Art

You see it all the time, whether if it’s on a billboard along the freeway, on the TV screen inside your living room and especially on your social media apps. It oftentimes goes unnoticed, both because it’s so prevalent and also because you might mistake it for reality. It’s none other than one of the…

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Digital Defined: Motion Graphics

If you spend any time at all on social media, there is no doubt you have scrolled past posts featuring motion graphics. But what exactly is a motion graphic? Simply put, it’s a digitally animated piece of text, images or both! With our short attention spans and tendency to scroll right past things that don’t…

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Graphic Design Basics: How to Develop a Good Design Eye

If you know Papyrus and Comic Sans are the equivalent of ketchup on steak, then you’re not too far from having a good design eye. A good eye for design can aid us in our professional and personal lives. The ability to dissect the branding and marketing we see day-to-day not only informs us on…

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