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Selling On Amazon: Seller Central v. Vendor Central

If there is one monster that dominates the online retailer space it is 100% Amazon! It is no secret that Amazon is not only the top e-retailer in the U.S. but also one of the biggest e-commerce sites globally. The sales channel has secured over 310 million active users worldwide, and continues to capture engaged…

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4 Google Analytics Metrics You Should Be Monitoring

So you’ve successfully launched your business’ website. Now what? It’s time to start analyzing your performance with Google Analytics metrics in order to optimize and improve results. What are the most important Google Analytics metrics, you may ask? Check out the list below for the top four website metrics you should be monitoring right now….

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New This Week: Shopify Announces Shopify AR

Earlier today, e-commerce platform Shopify announced Shopify AR, a phone-based augmented reality toolset using Apple’s recently released AR Quick Look (which goes live today with iOS 12). The toolset will allow merchants to upload 3D models of their products to their websites that can be directly viewed by users using Safari on iOS 12 devices…

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Three Reasons You Need to be Selling on Amazon

There are many factors that determine where and how you should sell your products. If you’re just starting out, don’t be intimidated by the sheer size of Amazon; in fact, let it excite you! You don’t have to be the biggest in the industry to be successful selling on Amazon. Justin Boettcher, Senior Strategic Business…

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How to Use Data to Boost Your E-Commerce Sales

Creating a successful business is difficult, and with the internet at our fingertips consumers can find dozens of similar products online at a competitive price. Follow these three guidelines to start a process guaranteed to improve your e-commerce sales! Use Data to Build Your Brand If you’re just getting started, doing your research and laying…

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