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New This Week: Facebook Creator Studio Updates 2019

It’s one small step for social media managers, one large leap for social media scheduling. It seems to be the most simple problem to fix. Why can’t we just schedule social posts through Instagram?  Well, Facebook has finally (sort of) made our dreams come true. If you’re a business profile and have the Creator Studio…

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New This Week: Instagram Creator Updates 2019

Instagram New Creator Updates 2019 Shop til you drop… or your fingers hurt. During Facebook’s annual F8 Conference, tech experts got a sneak peak at Facebook and Instagram’s newest features. Here are the major Instagram creator updates coming to Instagram in 2019 to keep your eye on as they roll out in the next few…

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6 Copywriter References to Enhance Your Copywriting Skills

“Nobody reads ads. People read what interests them. Sometimes it’s an ad.” – Henry Gossage Copy is an essential part of any successful ad campaign. Making sure your copy is up-to-date, grammatically correct and relevant to your audience plays the biggest role in your success as a copywriter. The easiest way to stay on top…

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4 Tips for Retouching Portraits

Retouching is a necessary step in the production process, especially in the beauty industry. The key to successfully retouching portraits is knowing when to stop; it’s easy to get carried away by removing every imperfection. Learn how to transform your model imagery from basic to badass with these subtle yet effective retouching hacks. Skin When…

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Form Follows Function: Why Graphic Design is Different Than Art

You see it all the time, whether if it’s on a billboard along the freeway, on the TV screen inside your living room and especially on your social media apps. It oftentimes goes unnoticed, both because it’s so prevalent and also because you might mistake it for reality. It’s none other than one of the…

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5 Tips to Speed Up Post Production Workflows

In the world of digital marketing, video reigns supreme. Not only does it garner more engagement across all social platforms, it is favored by the algorithms that determine what to showcase in user news feeds over any other kind of content. (Need more convincing? Check this and this out.) While video creation is a long process, the…

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New This Week: New YouTube Features Announced at VidCon 2018

At VidCon last week, new YouTube features were announced that focus on alternative monetization aimed at keeping users on the platform after a year of lowered ad revenue for and strained relationships with creators. Neal Mohan, Chief Production Officer at YouTube, said about the new features, “As in previous years, the vast majority of the…

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Digital Defined: Motion Graphics

If you spend any time at all on social media, there is no doubt you have scrolled past posts featuring motion graphics. But what exactly is a motion graphic? Simply put, it’s a digitally animated piece of text, images or both! With our short attention spans and tendency to scroll right past things that don’t…

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SEO: How Does It Help My Business?

If you’ve spent any time exploring marketing online, there is no doubt you’ve come across the term SEO. Why, though, should it be important to your business? We’ve broken down the key information you need to know about SEO to maximize your online presence. What Exactly is SEO, and Why Should it Matter to Me?…

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5 Tips for Better Social Media Copy

We’ve all been there. You’re scrolling through your favorite social platform and read tweets or an Instagram caption from a brand that makes you say “whoever wrote that deserves a raise”. Ultimately, this is the goal of every social media copywriter: write content that’s so amazing and makes such an impact on your company’s bottom…

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