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Keyword Research Tools for Your Beauty Brand’s Ad & SEO Strategy

When it comes to developing an ad strategy or SEO strategy for your beauty brand, the first and most critical step starts with keyword research. In order to correctly target your ads, you must first recognize what words are necessary to use so that your content will be seen. Keyword research is the starting point…

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6 Copywriter References to Enhance Your Copywriting Skills

“Nobody reads ads. People read what interests them. Sometimes it’s an ad.” – Henry Gossage Copy is an essential part of any successful ad campaign. Making sure your copy is up-to-date, grammatically correct and relevant to your audience plays the biggest role in your success as a copywriter. The easiest way to stay on top…

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SEO: How to Search Engine Optimize Your Blog Content

What is SEO? If you’ve read our previous SEO posts, you’ll know that SEO stands for search engine optimization and is the process of getting traffic from the free, organic, editorial or natural search results on search engines. How Can I Use SEO to Optimize My Blog Posts? SEO can be confusing, but in the…

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SEO: Writing Better Copy for the Web

Writing for the web is a different process than for print. On the internet, users never look forward to reading lengthy pages — they want to quickly find an answer to their problem and then move on. If they can’t at least find a start to an answer within a few seconds, they will most likely…

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SEO: How Does It Help My Business?

If you’ve spent any time exploring marketing online, there is no doubt you’ve come across the term SEO. Why, though, should it be important to your business? We’ve broken down the key information you need to know about SEO to maximize your online presence. What Exactly is SEO, and Why Should it Matter to Me?…

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