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How Branding Influences Perfumes Sales

Curious about how branding truly impacts perfume sales? We are ecstatic to give a warm welcome to our Guest Contributor, Joshua White—Founder of Copycat Fragrances. Josh founded Copycat in 2017 after investigating the perfume market. He discovered that the ingredients within expensive fragrances are vastly less expensive than what consumers are being charged. Keep reading…

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YouTube: The Key To Reaching Beauty Consumers

It’s difficult to convey the size and power of the YouTube beauty community. As someone who regularly watches several beauty YouTubers, I have long been aware of their ability to influence viewers’ conception of makeup, skin, and haircare brands. The beauty world of YouTube grew from a handful of creators posting short makeup tutorials to…

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7 Tips to Help Overcome Creative Block

We all experience a creative block at one time or another, but that doesn’t have to stop you from creating your greatest work. Let’s get you refocused and back get back into your flow! Here are some tips and techniques to help you overcome creative block: Photo by Brooke Lark on Unsplash Storytelling  I find…

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Dress Your Video for Success: A Guide to Filming for Beauty Brands

Filming for beauty brands is like picking out your outfit for the day; there are always a few key things you need to ask yourself before going out into the world. What’s the occasion? Is there a theme? Who’s going to be there? These are a few good starter questions to ask yourself when choosing pants,…

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The Benefits of Creative Collaboration

Creative Collaboration in the Workplace: Here at Taylor & Pond, collaboration is key. Whether that is our Account Managers working with our SEO specialists or our Web Team with our Email Marketers, creative collaboration is constant in our office. There are many facets to creative collaboration in any workplace. As a Graphic Designer, I will…

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5 Tips for Working From Home

Within the past few months, we have found ourselves adapting to what many are calling, “the new normal.” To prevent the spread of COVID-19, we’re staying inside as much as possible. That means working remotely. For some, this may be a dream come true; for others, it may be a struggle. Of course, working from…

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Apps Every Beauty Enthusiast Needs

Social distancing has caused many of us to realize we don’t know what to do with all this free time. However, now is a great time to invest in yourself. Whether you are looking to focus on your beauty skills, cooking skills, or coping skills, we are here to help. Open up your app store…

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How to Create an Instagram Filter on Spark AR

Chances are many of us have found more time on our hands as we self-isolate and practice social distancing. If you find yourself bored, use this time to grow and enhance your skills. Thanks to the internet, learning how to create an Instagram filter is only a few clicks away. The newest Instagram trend, custom…

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Influencers Who Are Breaking the Silence on Mental Health

As we try to find ways to stay busy while social distancing, many of us may find ourselves engaging on social media more than ever. Digitally staying connected while we self-isolate is one way to help support one another. Now is the time to spread positivity and kindness on each other’s feed. While we all…

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