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How to Create an Instagram Filter on SparkAR

Chances are many of us have found more time on our hands as we self-isolate and practice social distancing. If you find yourself bored, use this time to grow and enhance your skills. Thanks to the internet, learning how to create an Instagram filter is only a few clicks away. The newest Instagram trend, custom…

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Influencers Who Are Breaking the Silence on Mental Health

As we try to find ways to stay busy while social distancing, many of us may find ourselves engaging on social media more than ever. Digitally staying connected while we self-isolate is one way to help support one another. Now is the time to spread positivity and kindness on each other’s feed. While we all…

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Selling CBD Beauty Products Online

CBD has gone mainstream. With the loosening of laws and regulations regarding cannabis in recent years, you can now find various beauty and wellness products made with CBD. These CBD products have been a hit among consumers, and we have seen tremendous growth in the market recently. As prevalent as CBD products may seem, we’re…

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Photography Tips: Hand Modeling 101

Imagine this, you’re photographing a product and you discover something is missing. You’ve concluded that you need to add a human element, but not just any human element, a hand. You may be thinking, no big deal, I’ll just ask whoever is available. Well, I’m here to tell you, not all hands are created equal,…

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Spring 2020 Makeup Trends We’re Obsessing Over

Out with the old and in with the new! Big trends in beauty are rocking the new decade and taking over our feeds. E-girls are making us blush, brows are bigger than ever and pastels are the hottest shades out right now. Here are some trends making a statement on social media: E-girls: E-girl is…

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The New Rules of Beauty Public Relations

The realm of public relations in the beauty industry is constantly changing. Now more than ever, we are seeing the transition from traditional press releases to quick product outlines and long time editors becoming freelancers employed by multiple publications. A new digital age needs new approaches to break through the noise.  Here is T&P’s weigh…

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New This Week: How to Create a Beauty Tik Tok Page

The wave of Tik Tok is here. You may be trying to avoid the video-sharing app as much as possible or scoff it off as a Gen Z fad, but beauty brands have already begun to share with Tik Tok’s one billion active users. It’s everywhere and it needs your beauty brand’s attention. Here are…

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Top 5 Elements of a Great Beauty Website

What makes a great beauty website? In the ever-growing world of beauty, so much thought, effort, science and money are put into the products. Brands painstakingly spend countless hours and resources developing their mission, formulas, packaging and launch strategy. But what if no one can find them? What if no one enjoys the shopping experience?…

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How the Instagram Like Ban Will Affect Your Beauty Brand

An Instagram world with no likes — say what? Recently, Instagram has made strides and led the way in anti-bullying measures by introducing a new feature. You might have heard about a little something about the Instagram like ban. Today, we’re breaking down what it is, why Instagram is implementing it and how it may…

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