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How to Balance Mental Health and Social Media in the Beauty World

There’s a certain joy that is commonly shared across social media platforms. The kind of joy one gets when they share a funny meme, a cute puppy, an oddly satisfying lipstick swatch video or memories with friends and family. Often enough though, when one deals with social media frequently, it typically comes with jealousy and…

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New This Week: Facebook Creator Studio Updates 2019

It’s one small step for social media managers, one large leap for social media scheduling. It seems to be the most simple problem to fix. Why can’t we just schedule social posts through Instagram?  Well, Facebook has finally (sort of) made our dreams come true. If you’re a business profile and have the Creator Studio…

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Shopify vs. WooCommerce: Which is Best for Your Beauty Brand?

When looking to sell products online, one of the first steps is to choose an e-commerce platform. Let’s look at two of the most popular platforms, Shopify vs. WooCommerce, to see how they stack up to each other and which is best to use for your beauty brand. Shopify vs. WooCommerce Shopify is a leading…

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Keyword Research Tools for Your Beauty Brand’s Ad & SEO Strategy

When it comes to developing an ad strategy or SEO strategy for your beauty brand, the first and most critical step starts with keyword research. In order to correctly target your ads, you must first recognize what words are necessary to use so that your content will be seen. Keyword research is the starting point…

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New This Week: New 2019 Pinterest Marketing Tools

How strong is your pinning game? Whether you’re an avid Pinner or just starting to learn more about the platform, Pinterest is the social platform you’ll want to keep an eye on this year. Check out the latest 2019 Pinterest marketing tools, including new features that encourage brands and creators to upload videos, plus an…

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The Success of Tarte’s Influencer Marketing Strategy

We’ve all seen it: Your favorite influencers in a gorgeously curated photograph, laying on a beach and having the time of their lives. How did they get there exactly? Well they’re #TrippinWithTarte and are a part of Tarte’s influencer marketing strategy.  Tarte Cosmetics has been making a huge splash on social media by creating a…

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4 Ways to Market CBD Beauty on Social Media

For the cosmetic industry, social media is a free way to market products and grow a business. However beauty companies with CBD-derived products are now finding a new, unique challenge with marketing. Turns out, not all platforms have been legalized. It’s common knowledge that more states are legalizing marijuana and cannabidiol (CBD) products. The real…

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How To Grow Your Brand on YouTube

It’s no surprise that in 2019 people would rather watch creative and informative product videos about a product than read about it. Reaching a target market has become substantially more convenient with platforms like YouTube that are available at the tip of your fingers. Keep reading to learn how to grow your brand on YouTube….

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New This Week: How to Use Instagram Overlay Stickers

In case you haven’t noticed, the latest IG editing trend is making photos a lot more fun and personable! ‘Grammers everywhere are starting to add Instagram overlay stickers to their photos to make them stand out. After the rise of popularity in IG story stickers, stickers have translated over to Instagram feeds as influencers, businesses…

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2019 Social Media Trends to Keep an Eye Out For

The only thing consistent about the landscape of social media is that’s always evolving. As we continue in to the year, it’s key for those in digital marketing to stay on top of trends, ideas and online behaviors sure to be dominating feeds and conversations in the upcoming months. Here are three 2019 social media…

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