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The Power of TikTok Virality

TikTok is here to stay. As we head into 2022, there is really no doubt about the power social media platforms like TikTok have gained since the pandemic’s start. Grabbing users’ attention is even harder than before because long-form videos now live mostly on Facebook. According to The Verge, Facebook’s usage is projected to drop…

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Why Your Brand Should Work with Local Influencers

Can local influencers be More Effective for your Marketing Strategy? Many brands invest in digital influencers to reach their target audience, but some of them narrowly focus only on certain metrics, which can be a mistake. Before creating your marketing strategies, it is essential to analyze the brand’s services or products and how they relate…

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3 Steps Towards Social Success

Are you starting a business (maybe in the beauty industry) and don’t know where to start? A solid social media strategy always comes first, and we’re here to help!  Here are the top 3 elements you should include during the brand development phase! 1. Creative Aesthetic First things first, when you picture your brand, what…

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2022 Trend Forecast: Best Email Marketing Strategies to Watch

Similar to George Clooney, email marketing seems only to be getting better with age. The return on investment for emails simply cannot be beaten by virtually any other form of marketing, and we expect no different for 2022. With that being said, we need to nurture our email marketing campaigns to be the best that…

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5 Takeaways from the 2022 Instagram Trend Report

The 2022 Instagram Trend Report is here, just in time for the new year! This report takes an inside look at emerging trends through the lens of Gen Z in order to predict top trends for the upcoming year. Here are five key takeaways for beauty brands! Photo by Claudio Schwarz on Unsplash  1. Know What’s…

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5 Tips for Your New Year’s Marketing Campaign

For most people, New Year’s is a time for relaxation, celebration, fireworks, and maybe some champagne! It’s also a time that brings a sense of a fresh start. When you’re a digital marketer, the new year signals it’s time to wrap up the old and roll in the new!  Keep reading to see what your…

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How to Successfully Launch Celebrity Beauty Brands in 2021

This year came in hot for new celebrity beauty brands! After Rihanna entered the beauty industry with her brand Fenty Beauty, many celebrities have been ideating new ways to expand. This has led us to witness creative and interesting launches as much of the shopping experience has become online in the last two years. Here’s…

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HO-HO-How To Elevate Your Holiday Content

It’s almost the most wonderful time of the year! We’re sharing holiday content secrets to help your brand create some holiday magic this year. Keep reading to see how we keep our holiday content poppin’! Plan Ahead When it comes to social media, it’s a lot easier to schedule your content ahead of time in…

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YouTube Best Practices — What to Expect from YouTube in 2022

YouTube has been making lots of changes to its platform to remain relevant in this TikTok era. Whether you personally still use YouTube or not, it remains the number one site for video searches. Keep reading to discover the latest platform updates and more YouTube best practices for 2022. Photo by Souvik Banerjee on Unsplash…

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Instagram Story Features Your Business Should Use

BREAKING NEWS IN THE WORLD OF SOCIAL MEDIA Instagram is removing the swipe-up link feature in its stories! Be on the lookout for its replacement: the new link sticker! The shift to the new link sticker started on August 30th, 2021. Here’s what you need to know about Instagram’s new link sticker:  The Verge has…

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