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New This Week: Facebook Reveals More Transparency Measures

In an effort to quell worries over how information is being used and who is using it, Facebook revealed even more transparency measures that allows users to easily identify where the admins of pages “with large US audiences” are located. (Note, the threshold for what constitutes a large audience has not been identified by Facebook.)…

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New This Week: Facebook and Instagram Introduce Time Tracking Features

How much time do you spend on social media? If you’re like me, once I start scrolling, it can be hard to stop. Both Facebook and Instagram recently introduced new time tracking features to help users easily find out how much time they’re really spending on the apps. What new time tracking features are being…

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Five Beauty Brand Websites We Are Loving

Beauty is art – the beauty industry is founded on celebrating your uniqueness and creativity. This should also ring true when it comes to creating beauty websites. In a landscape where the beauty consumer tends to prefer doing online research before making the decision to purchase, building a strong digital foundation via a unique, compelling…

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New This Week: As Twitter Spam Decreases, Engagement Rates Are Rising!

It’s clean up time and Twitter spam bots stand no chance! Over the past few weeks, many users experienced a decrease in their following number as the platform removed locked accounts and those that tweet out spammy content. Additionally, on Friday, July 27, Twitter reported a loss of about a million monthly active users in…

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How to Incorporate National Days Into Your Social Strategy

National days are a staple for a good content mix within your social media strategy. They allow brands to join in on conversations with their fans and take stances on social happenings that align with their brand values. Incorporating national days in your social strategy might seem like a piece of cake. However, there are…

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New This Week: Instagram Updates July 2018

New week, new Instagram update! In the ever-changing world of the Internet, we can always count on our favorite social media platforms to be at the forefront of creating new features that leave users coming back for more. Last week, Instagram started testing new features that will affect the way both your average user and advertisers…

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New This Week: Facebook Updates July 2018

The Internet is a complex, constantly changing environment, and social media platforms must be continuously updated to keep up. This month, Facebook has started testing four features that will affect digital marketers and users alike.  Read on to find out more about these Facebook updates and why they are important to brands, advertisers and users….

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New This Week: Facebook Stories Archives

Over the past few weeks, Facebook rolled out a new feature, Facebook Stories archives, to users that lets you store your stories just like Instagram did late last year. This provides a functional purpose for lots of brands that use Facebook stories actively. This is a small, but relevant, addition, especially considering the growth in…

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How to Create A Successful Digital Marketing Campaign

When working in digital marketing, some things that you become quite familiar with are thinking outside the box, brainstorming a million and one ideas and mapping out a full year’s worth of content and strategy. As digital marketers we strategize, create, execute and report on our ideas, all of which culminates into what is more…

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New This Week: New Instagram Features Roll Out

After the company announced them last month, new Instagram features have officially started rolling out. Starting this week, users will be able to video chat in direct messages, have access to more camera filters and explore Topic Channels. Check out a rundown of these new Instagram features below. Topic Channels on the Explore Page Instagram’s…

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