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How to Successfully Launch Celebrity Beauty Brands in 2021

This year came in hot for new celebrity beauty brands! After Rihanna entered the beauty industry with her brand Fenty Beauty, many celebrities have been ideating new ways to expand. This has led us to witness creative and interesting launches as much of the shopping experience has become online in the last two years. Here’s…

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HO-HO-How To Elevate Your Holiday Content

It’s almost the most wonderful time of the year! We’re sharing holiday content secrets to help your brand create some holiday magic this year. Keep reading to see how we keep our holiday content poppin’! Plan Ahead When it comes to social media, it’s a lot easier to schedule your content ahead of time in…

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YouTube Best Practices — What to Expect from YouTube in 2022

YouTube has been making lots of changes to its platform to remain relevant in this TikTok era. Whether you personally still use YouTube or not, it remains the number one site for video searches. Keep reading to discover the latest platform updates and more YouTube best practices for 2022. Photo by Souvik Banerjee on Unsplash…

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Instagram Story Features Your Business Should Use

BREAKING NEWS IN THE WORLD OF SOCIAL MEDIA Instagram is removing the swipe-up link feature in its stories! Be on the lookout for its replacement: the new link sticker! The shift to the new link sticker started on August 30th, 2021. Here’s what you need to know about Instagram’s new link sticker:  The Verge has…

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Top Digital Marketing Trends You Can’t Ignore

Gone are the days of conventional marketing methods, consisting of post-it flyers and ads in newspaper magazines. As the world experiences a whirlwind of technological advancements, the business industry chooses to up its marketing game. Digital marketing is becoming a global phenomenon, enabling the commerce world to experience new heights of success. Here are 5…

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5 Tips To Optimize Your Social Content Schedule

Have you ever posted a piece of AMAZING content only to get not so amazing engagement? We’ve all been there. That’s why It’s so important to schedule content in front of your audience when they are actually looking! Luckily, there are simple strategies that can help you schedule content at the next level and eliminate…

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Are Hashtags Still Relevant in 2021?

Are Hashtags Still Relevant in 2021? Short answer: Yes. Long answer: Only if used correctly. Hashtags have become a powerful tool to increase engagement, organize content, and connect users on various social media platforms. However, with their usage stereotyped as spam content by “bots” in 2021, brands must use hashtags correctly to maximize their performance….

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How Branding Influences Perfumes Sales

Curious about how branding truly impacts perfume sales? We are ecstatic to give a warm welcome to our Guest Contributor, Joshua White—Founder of Copycat Fragrances. Josh founded Copycat in 2017 after investigating the perfume market. He discovered that the ingredients within expensive fragrances are vastly less expensive than what consumers are being charged. Keep reading…

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YouTube: The Key To Reaching Beauty Consumers

It’s difficult to convey the size and power of the YouTube beauty community. As someone who regularly watches several beauty YouTubers, I have long been aware of their ability to influence viewers’ conception of makeup, skin, and haircare brands. The beauty world of YouTube grew from a handful of creators posting short makeup tutorials to…

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