by Mackenzie McDonald

In our digital world, with glossy product photos and enticing sales videos crowding our screens on a daily basis, most of us are so inundated with promotional content that it becomes white noise. The holidays represent a unique opportunity for beauty brands to engage customers in new ways by offering seasonal specials like holiday gift…

by Matt Torres

It’s almost the most wonderful time of the year! We’re sharing holiday content secrets to help your brand create some holiday magic this year. Keep reading to see how we keep our holiday content poppin’! Plan Ahead When it comes to social media, it’s a lot easier to schedule your content ahead of time in…

by Monica Lloyd

Hi, my name is Monica, and my life is a little crazy. I am a professional photographer at Taylor and Pond! That means I’ve captured amazing photos for some of the biggest brands in beauty. Let’s talk about shoot preparation for those days when you’re doing a BIG shoot for a client. It’s important to…

by Erin Wiese

Imagine this, you’re photographing a product and you discover something is missing. You’ve concluded that you need to add a human element, but not just any human element, a hand. You may be thinking, no big deal, I’ll just ask whoever is available. Well, I’m here to tell you, not all hands are created equal,…

by Erin Wiese

A perfectly swiped arm swatch, a monochrome flat lay or a macro lens shot of a bold lip. We have all scrolled past mesmerizing beauty imagery on Instagram, but what exactly did it take to get the shot? We have compiled a list of essential beauty photography tools that every photographer uses at our beauty…

by Monica Lloyd

What is it like to be an agency photographer? As an agency photographer at Taylor & Pond, every day is an adventure. Each photographer has their own set clients to focus on and fortunately for me, I shoot for a mix of fun beauty and lifestyle clients. Since each brand I photograph for is so…

by Alicia Lopez

People love a good smear. There are few things more satisfying than seeing a clean swatch of your favorite products. Or even multiple swatches! Swatches are trending in the beauty world, both in photo and video content. There are some people that have a whole job on set dedicated to creating swatches of the featured…

by Ciera Chang

Now that you know how to take the perfect photo and flat lay, it’s time to start editing! Here are our five favorite photo apps to edit your pictures in a snap. 1. VSCO VSCO is a free editing app with some of our favorite film-like filters. The all-in-one camera, editing and photo sharing app is easy…

by Shireen Faridniya

Retouching is a necessary step in the production process, especially in the beauty industry. The key to successfully retouching portraits is knowing when to stop; it’s easy to get carried away by removing every imperfection. Learn how to transform your model imagery from basic to badass with these subtle yet effective retouching hacks. Skin When…

by Brie Holland

In product photography, the lighting of a photo plays a significant role in setting the tone and mood you are trying to convey. There are multiple ways to light a product. However, the two main ways are with natural light and artificial light. What is Natural Light? Natural light is gifted to us by sunlight….