by Mackenzie McDonald

The rapid evolution of artificial intelligence (AI) in recent years has raised many questions regarding job security and copywriting in the beauty industry, and with good reason. Marketing strategies that once required human ingenuity–personalization, process automation, augmented decision-making, and digital supply chain networks, to name a few–are increasingly dominated by machine intelligence, negating the need…

by Evan Pyle

When writing copy for digital marketing, every copywriter comes to their projects in different ways. Strategies and preferences for copy differ across writers and creative minds, but what remains a constant among them is their attention to the what’s, who’s, and why’s that influence the voice of the copy they’re writing. Asking these questions and…

by Ciera Chang

Meet Desiree Marr, Freelance Beauty Copywriter She’s a wordsmith wizard, copy guru, caffeine-fueled copywriter and everything in-between. Say hello to Desiree Marr, former Sephora editorial content director and current twin wrangler. From inside the fashion closet to the beauty gates of Sephora, Desiree has always had a passion for writing and now lives out her…

by Ciera Chang

Are you looking for more conversions from your email marketing campaigns? As a content marketer or email marketing copywriter, it’s your responsibility to create customer-oriented content that also converts. Writing compelling copy can be one of the toughest jobs because there is no guarantee it will convince the reader to purchase, sign up or complete…

by Becca Mulhill

“Nobody reads ads. People read what interests them. Sometimes it’s an ad.” – Henry Gossage Copy is an essential part of any successful ad campaign. Making sure your copy is up-to-date, grammatically correct and relevant to your audience plays the biggest role in your success as a copywriter. The easiest way to stay on top…

by Becca Mulhill

5:50 AM: I wake up ten minutes before my alarm goes off. I shouldn’t be surprised, this happens every day, but I still groan audibly and roll back over for just a little more sleep filled bliss. 6:00 AM: The alarm goes off, even though it seems it’s only been 3.2 seconds since I closed…

by Ciera Chang

What is SEO? If you’ve read our previous SEO posts, you’ll know that SEO stands for search engine optimization and is the process of getting traffic from the free, organic, editorial or natural search results on search engines. How Can I Use SEO to Optimize My Blog Posts? SEO can be confusing, but in the…

by Alex Kinejara

Writing for the web is a different process than for print. On the internet, users never look forward to reading lengthy pages — they want to quickly find an answer to their problem and then move on. If they can’t at least find a start to an answer within a few seconds, they will most likely…

by Becca Mulhill

We’ve all been there. You’re scrolling through your favorite social platform and read tweets or an Instagram caption from a brand that makes you say “whoever wrote that deserves a raise”. Ultimately, this is the goal of every social media copywriter: write content that’s so amazing and makes such an impact on your company’s bottom…