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How to Write Email Marketing Copy that Converts

Are you looking for more conversions from your email marketing campaigns? As a content marketer or email marketing copywriter, it’s your responsibility to create customer-oriented content that also converts. Writing compelling copy can be one of the toughest jobs because there is no guarantee it will convince the reader to purchase, sign up or complete…

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6 Copywriter References to Enhance Your Copywriting Skills

“Nobody reads ads. People read what interests them. Sometimes it’s an ad.” – Henry Gossage Copy is an essential part of any successful ad campaign. Making sure your copy is up-to-date, grammatically correct and relevant to your audience plays the biggest role in your success as a copywriter. The easiest way to stay on top…

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SEO: How to Search Engine Optimize Your Blog Content

What is SEO? If you’ve read our previous SEO posts, you’ll know that SEO stands for search engine optimization and is the process of getting traffic from the free, organic, editorial or natural search results on search engines. How Can I Use SEO to Optimize My Blog Posts? SEO can be confusing, but in the…

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SEO: Writing Better Copy for the Web

Writing for the web is a different process than for print. On the internet, users never look forward to reading lengthy pages — they want to quickly find an answer to their problem and then move on. If they can’t at least find a start to an answer within a few seconds, they will most likely…

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5 Tips for Better Social Media Copy

We’ve all been there. You’re scrolling through your favorite social platform and read tweets or an Instagram caption from a brand that makes you say “whoever wrote that deserves a raise”. Ultimately, this is the goal of every social media copywriter: write content that’s so amazing and makes such an impact on your company’s bottom…

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