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How to Create a 3D Motion Graphic in Illustrator and Photoshop

As our world gets busier and busier, it seems like our attention span is getting shorter and shorter. The average attention span has dropped from 12 seconds to 8 seconds in 18 years. It takes a lot to get our attention on social media. With attention spans dropping, videos, motion graphics and stop motions are…

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Why You Need to Add Music in Social Media Video Content

Music is one of the most important parts in the digital marketing and social media world. It affects the audience’s sentiment throughout the melody. Also, music plays an important role because it expresses the atmosphere behind the theme and motivates the audience. The successful use of music in a video can effectively support the caption…

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How to Create Custom Typography

Typography is bringing out the inner life of fonts. It’s not a first impression or what the typeface is, but the potential it holds. Highly regarded designers like Paula Scher have mastered creating custom type by using it to create “images”. In her words, typography is how she draws and a way that makes letters…

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Tips for Coordinating a Video Production

When it comes to the world of video and coordinating a video production, the process of planning is an important step that should not be forgotten. If you fail to prepare properly, you and your team can end up wasting time and money for hours of unusable footage. No one wants to kick off video…

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Swatch Styling: How to Create Makeup Swatches for Photography

People love a good smear. There are few things more satisfying than seeing a clean swatch of your favorite products. Or even multiple swatches! Swatches are trending in the beauty world, both in photo and video content. There are some people that have a whole job on set dedicated to creating swatches of the featured…

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7 Tips on How to Create a Consistent Design

Design works beyond just making that website you’re shopping on or that brochure in the lobby at your insurance agent’s office aesthetically pleasing. Design should be created with the goal of making whatever you’re browsing or reading simple to understand and follow. You’ll oftentimes see designers refer to this process as consistency. When creating a…

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How to Write Email Marketing Copy that Converts

Are you looking for more conversions from your email marketing campaigns? As a content marketer or email marketing copywriter, it’s your responsibility to create customer-oriented content that also converts. Writing compelling copy can be one of the toughest jobs because there is no guarantee it will convince the reader to purchase, sign up or complete…

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How to Design Hero Images to Increase Conversions for Beauty Brands

What is a hero image? A hero image is the champion of the home page. Typically, it is the first and most prominent photo or graphic that the user sees at the top of a website. It serves as an introduction to a website and its content, and speaks to the branding in addition to…

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Most Notable Social Media Design Trends in 2018

Creativity is at an all-time high in the world of social media and brands are bringing their A-game when it comes to their social media marketing. With the ever-evolving algorithms on major platforms, it’s important to make sure your brand stays prominent in your consumers feed. Keeping tabs on popular trends allows you to not…

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5 Best Photo Apps for Quickly Editing Photos

Now that you know how to take the perfect photo and flat lay, it’s time to start editing! Here are our five favorite photo apps to edit your pictures in a snap. 1. VSCO VSCO is a free editing app with some of our favorite film-like filters. The all-in-one camera, editing and photo sharing app is easy…

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