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A Day in the Life of a Graphic Designer 

Hello, I’m Francisco, a graphic designer at Taylor & Pond! I’ve been a graphic designer for over 10 years, perhaps even more if you count my college years. To me, design is the visual execution of ideas. It’s more than just opening Photoshop (or Illustrator) and pasting graphics. It’s making sure every element is cohesive.  I’ve…

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HO-HO-How To Elevate Your Holiday Content

It’s almost the most wonderful time of the year! We’re sharing holiday content secrets to help your brand create some holiday magic this year. Keep reading to see how we keep our holiday content poppin’! Plan Ahead When it comes to social media, it’s a lot easier to schedule your content ahead of time in…

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YouTube Best Practices — What to Expect from YouTube in 2022

YouTube has been making lots of changes to its platform to remain relevant in this TikTok era. Whether you personally still use YouTube or not, it remains the number one site for video searches. Keep reading to discover the latest platform updates and more YouTube best practices for 2022. Photo by Souvik Banerjee on Unsplash…

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How to Create Dynamic Videos With Music and Sound Design

Take a minute to think about your favorite movies. For some they will be funny, others it may be scary. It could be that your favorite movies are just downright, a visual masterpiece! These movies have an unseen and often unrecognized aspect that creates an immersive and dynamic feel that separates them from the pack….

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7 Tips to Help Overcome Creative Block

We all experience a creative block at one time or another, but that doesn’t have to stop you from creating your greatest work. Let’s get you refocused and back get back into your flow! Here are some tips and techniques to help you overcome creative block: Photo by Brooke Lark on Unsplash Storytelling  I find…

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Dress Your Video for Success: A Guide to Filming for Beauty Brands

Filming for beauty brands is like picking out your outfit for the day; there are always a few key things you need to ask yourself before going out into the world. What’s the occasion? Is there a theme? Who’s going to be there? These are a few good starter questions to ask yourself when choosing pants,…

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The Benefits of Creative Collaboration

Creative Collaboration in the Workplace: Here at Taylor & Pond, collaboration is key. Whether that is our Account Managers working with our SEO specialists or our Web Team with our Email Marketers, creative collaboration is constant in our office. There are many facets to creative collaboration in any workplace. As a Graphic Designer, I will…

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How to Create an Instagram Filter on Spark AR

Chances are many of us have found more time on our hands as we self-isolate and practice social distancing. If you find yourself bored, use this time to grow and enhance your skills. Thanks to the internet, learning how to create an Instagram filter is only a few clicks away. The newest Instagram trend, custom…

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How to Prepare for a Big Shoot

Hi, my name is Monica, and my life is a little crazy. I am a professional photographer at Taylor and Pond! That means I’ve captured amazing photos for some of the biggest brands in beauty. Let’s talk about shoot preparation for those days when you’re doing a BIG shoot for a client. It’s important to…

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Photography Tips: Hand Modeling 101

Imagine this, you’re photographing a product and you discover something is missing. You’ve concluded that you need to add a human element, but not just any human element, a hand. You may be thinking, no big deal, I’ll just ask whoever is available. Well, I’m here to tell you, not all hands are created equal,…

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