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How to Shoot Oddly Satisfying Beauty Videos

What makes oddly satisfying beauty videos so appealing? We all have that innate desire to satisfy our eyes with new ways to break, goop and flare things. After all, when will you ever take out your lipstick collection and just start burning it? It’s like the first time you saw a drag queen. She was graceful…

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As Told By: Desiree Marr, Freelance Beauty Copywriter

Meet Desiree Marr, Freelance Beauty Copywriter She’s a wordsmith wizard, copy guru, caffeine-fueled copywriter and everything in-between. Say hello to Desiree Marr, former Sephora editorial content director and current twin wrangler. From inside the fashion closet to the beauty gates of Sephora, Desiree has always had a passion for writing and now lives out her…

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LA Design Festival 2019 Recap + Design Trends

Design serves to tell a story. This story serves to build brand awareness and drive user experiences. At a digital marketing agency, our goal is to always stay ahead of the latest trends and graphic design news. Taylor & Pond’s graphic design team recently got the chance to see and learn from the industry’s leading…

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Essential Beauty Photography Tools for Creating Captivating Beauty Social Content

A perfectly swiped arm swatch, a monochrome flat lay or a macro lens shot of a bold lip. We have all scrolled past mesmerizing beauty imagery on Instagram, but what exactly did it take to get the shot? We have compiled a list of essential beauty photography tools that every photographer uses at our beauty…

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How to Create GIFs for IG Story Stickers

Since Instagram teamed up with GIPHY to create an archive of high-quality GIFs in early 2018, GIFs have quickly become one of the hottest trends in digital marketing. Want to learn how to create GIFs for IG story stickers? We’re breaking down the best practices for creating GIF stickers now. Instagram has only continued to…

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5 Tips for an Effective Logo Design

Designing a logo is an intimidating project; it’s the symbol that will represent your brand through various platforms for an indefinite amount of time. A successful logo will cultivate recognition and an image aligned with your product or service values. Whether you have no idea where to start or have several vague concepts, we’ve got…

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A Day in The Life of an Agency Photographer

What is it like to be an agency photographer? As an agency photographer at Taylor & Pond, every day is an adventure. Each photographer has their own set clients to focus on and fortunately for me, I shoot for a mix of fun beauty and lifestyle clients. Since each brand I photograph for is so…

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How to Create a 3D Motion Graphic in Illustrator and Photoshop

As our world gets busier and busier, it seems like our attention span is getting shorter and shorter. The average attention span has dropped from 12 seconds to 8 seconds in 18 years. It takes a lot to get our attention on social media. With attention spans dropping, videos, motion graphics and stop motions are…

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Why You Need to Add Music in Social Media Video Content

Music is one of the most important parts in the digital marketing and social media world. It affects the audience’s sentiment throughout the melody. Also, music plays an important role because it expresses the atmosphere behind the theme and motivates the audience. The successful use of music in a video can effectively support the caption…

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How to Create Custom Typography

Typography is bringing out the inner life of fonts. It’s not a first impression or what the typeface is, but the potential it holds. Highly regarded designers like Paula Scher have mastered creating custom type by using it to create “images”. In her words, typography is how she draws and a way that makes letters…

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