by Alyssa White

The Rise of Preventative Skincare At the age of 24, I’ve never felt old. That is, until I stepped into the Los Angeles Glossier store. Before you even get the opportunity to walk into the pale-pink-exposed-brick building, you’re hit with a line outside the door of pre-teen and teen girls giggling and snapping Insta pics….

by Ciera Chang

What are this year’s hottest fall 2019 beauty trends? It seems like it was just spring, but summer has flown by and now we’re hopping into full-blown autumn mode: think Pumpkin Spice Lattes, cozy sweaters and layers on layers. The most exciting part about leaves falling and the season changing? Discovering the latest of what’s happening…

by Shannon Brown

There’s no denying that indulging in quality skincare and makeup can make us feel like we’re treating ourselves (and we are!) However I like to think beauty can go deeper than the surface. Yes, the bottom line of beauty products is to make us look a bit better but there’s an emotional feeling attached it….

by Rachel Garcia

Now that we’ve got you covered for this year’s biggest social media trends, it’s time to talk skincare! It’s no secret that 2019 is the year for skincare, with brands and influencers everywhere launching new skincare lines and products (e.g. Kylie Jenner’s recent skincare launch). The amount of consideration and technology that has been put…

by Shannon Brown

For the cosmetic industry, social media is a free way to market products and grow a business. However beauty companies with CBD-derived products are now finding a new, unique challenge with marketing. Turns out, not all platforms have been legalized. It’s common knowledge that more states are legalizing marijuana and cannabidiol (CBD) products. The real…

by Ciera Chang

Dawn Turner is a beauty industry veteran, with over 23 years of experience working with several cutting-edge cosmeceutical skincare companies. Currently she is the sales director and partner at Priori, a biotech skincare line with clean beauty products that are powered by results-driven technology. Keep reading to learn more about how Dawn Turner first got…

by Julia Esguerra

It’s no secret that glowing skin is highly coveted by a lot of women. It signals youth, radiance, and healthiness — and who doesn’t want to have that? A lot of women mistakenly think that getting glowing skin is next to impossible unless you use expensive beauty products. However, that’s not the case! With proper determination…

by June Han

Can K-Beauty Be About More Than Just Skincare? What do you think of when you hear K-Beauty? A multi-step skincare regimen and a sheet mask to get glowing skin? That might be true when you look at what’s trending in the US beauty industry; however, you might be surprised to find that K-Beauty is more…

by Kassidy Abbott

Growing up in Southern California, I’ve always been aware of and tried to keep up with the standard for the elusive, difficult-to-maintain year-long tan. This is harder to accomplish than you may think without becoming a victim of the bad self tan. If you don’t believe me, take a peek at my 8th grade Winterball…

by Ciera Chang

Need some helpful beauty hacks? These beauty gurus have you covered! Whether you’re looking for beauty tutorials, skincare products or makeup tips, you’ll want to click the follow button on these influencers ASAP. 10 Beauty Influencers to Follow on Instagram 1. @emilywolfbeauty Pink hair, cruelty-free beauty and wiener dogs: these are the three things that…