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Male Makeup: The Rise of Beauty and the Millennial Man

The men are officially here to join the makeup revolution! 2018 has seen a significant rise in the use of natural male makeup with over 3 billion in sales worldwide. More makeup brands have jumped on the train and the time has come for ultimate inclusion in the makeup industry. We honor the male renegades…

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New This Week: COVERGIRL Reveals Cruelty-Free Initiative with Cruelty Free International

Earlier today, beauty giant COVERGIRL announced that all of their products are now certified cruelty free everywhere they are sold. The company is now the biggest to receive the Leaping Bunny certification from Cruelty Free International, meaning that as of now, COVERGIRL’s entire collection of products hasn’t been tested on animals by either their company…

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How K-Beauty Can Be About Makeup, Not Just Skincare

Can K-Beauty Be About More Than Just Skincare? What do you think of when you hear K-Beauty? A multi-step skincare regimen and a sheet mask to get glowing skin? That might be true when you look at what’s trending in the US beauty industry; however, you might be surprised to find that K-Beauty is more…

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Favorite Summer Beauty Products

Say goodbye to full–coverage foundations, powder–heavy finishes and dark bold lips and get ready to replace them with SPF, lightweight moisturizers and pops of peach and coral as we enter the summer season! As the weather gets warmer, you’ll be ready to rock your sun-kissed glow, moisturized legs and a perfect pedi. What summer beauty…

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NYX Cosmetics Face Awards 2018

It’s that time of the year again! The NYX Face Awards are back and better than ever. (Never heard of the NYX Face Awards? Check out this years promo video here or below.) With the goal of showcasing the work of anyone who loves creating unique beauty looks, this year’s competition is bound to bring to light…

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4 Ways the Beauty Industry Is Becoming More Eco-Friendly

In recent years, a precedent has been put on skincare and cosmetic brands (and the beauty industry as a whole) to reevaluate their practices and adopt more eco-friendly policies. With consumers that are more interested in reducing their carbon-footprint and protecting the environment than ever, it is essential for companies to take into account how…

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Matte vs. Dewy: Which Foundation Will You Choose?

Matte vs. Dewy: Which Foundation Will You Choose? The shifting of beauty trends can sometimes be overwhelming. Just when you master one skill there is another that has developed that you must conquer, and skin finishes are one of them. This preference has been a top-of-mind conversation in the beauty community and has created shifts…

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Best Spring 2018 Beauty Trends

Is it time to switch up your beauty routine? Spring is the perfect time to revamp your makeup bag and start trying out new trends. Not sure where to start? Here are three spring beauty trends you should try! Multi-Colored Manicures Your favorite manicure trend from your youth is back and better than ever! Rock…

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