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Top Five Spring 2019 Beauty Trends

As professed lovers of all things beauty, we’re thrilled about the trends blooming this spring. Colored mascara? Heavy into hair accessories? The 90’s baby in us is loving every minute of it — and trust us, you will too. We’ve collected some of our favorite spring 2019 beauty trends for you to draw inspiration from…

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New This Week: NYX Professional Makeup Official Coachella Partner 2019

Get excited beauty lovers! Festival season is approaching and we all know what that means: it’s time for bold, creative — and let’s face it: insta-worthy makeup. Last week, NYX Professional Makeup announced itself as the exclusive beauty sponsor for both weekends of Coachella 2019. This NYX Professional Makeup Official Coachella Partner collaboration will result in…

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Swatch Styling: How to Create Makeup Swatches for Photography

People love a good smear. There are few things more satisfying than seeing a clean swatch of your favorite products. Or even multiple swatches! Swatches are trending in the beauty world, both in photo and video content. There are some people that have a whole job on set dedicated to creating swatches of the featured…

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New This Week: Urban Decay Launches Naked Reloaded Palette

When Urban Decay announced the funeral for its cult-favorite Naked Palette, beauty lovers everywhere were devastated and weren’t sure they would ever find a neutral palette with the same effect again. Last October, we got a gleam of hope with the launch of Naked Cherry that gave us endless options of rosy red shadows. But…

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Male Makeup: The Rise of Beauty and the Millennial Man

The men are officially here to join the makeup revolution! 2018 has seen a significant rise in the use of natural male makeup with over 3 billion in sales worldwide. More makeup brands have jumped on the train and the time has come for ultimate inclusion in the makeup industry. We honor the male renegades…

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New This Week: COVERGIRL Reveals Cruelty-Free Initiative with Cruelty Free International

Earlier today, beauty giant COVERGIRL announced that all of their products are now certified cruelty free everywhere they are sold. The company is now the biggest to receive the Leaping Bunny certification from Cruelty Free International, meaning that as of now, COVERGIRL’s entire collection of products hasn’t been tested on animals by either their company…

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How K-Beauty Can Be About Makeup, Not Just Skincare

Can K-Beauty Be About More Than Just Skincare? What do you think of when you hear K-Beauty? A multi-step skincare regimen and a sheet mask to get glowing skin? That might be true when you look at what’s trending in the US beauty industry; however, you might be surprised to find that K-Beauty is more…

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Favorite Summer Beauty Products

Say goodbye to full–coverage foundations, powder–heavy finishes and dark bold lips and get ready to replace them with SPF, lightweight moisturizers and pops of peach and coral as we enter the summer season! As the weather gets warmer, you’ll be ready to rock your sun-kissed glow, moisturized legs and a perfect pedi. What summer beauty…

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NYX Cosmetics Face Awards 2018

It’s that time of the year again! The NYX Face Awards are back and better than ever. (Never heard of the NYX Face Awards? Check out this years promo video here or below.) With the goal of showcasing the work of anyone who loves creating unique beauty looks, this year’s competition is bound to bring to light…

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4 Ways the Beauty Industry Is Becoming More Eco-Friendly

In recent years, a precedent has been put on skincare and cosmetic brands (and the beauty industry as a whole) to reevaluate their practices and adopt more eco-friendly policies. With consumers that are more interested in reducing their carbon-footprint and protecting the environment than ever, it is essential for companies to take into account how…

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