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YouTube: The Key To Reaching Beauty Consumers

It’s difficult to convey the size and power of the YouTube beauty community. As someone who regularly watches several beauty YouTubers, I have long been aware of their ability to influence viewers’ conception of makeup, skin, and haircare brands. The beauty world of YouTube grew from a handful of creators posting short makeup tutorials to…

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Colorism in the Beauty Industry

America has progressed tremendously over recent years in terms of racial inequality, but colorism remains to be seen on a global scale. While it is important to celebrate and acknowledge the progress made in terms of inclusivity in America, it is crucial to note that people of color still struggle. Specifically, the beauty industry continues…

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Your Guide to a Summer Glow

Summertime is the time of the year, where everything feels blissful and happy. You’re spending most of your time outdoors. Whether it be relaxing by the pool, enjoying a beach day, or some time on vacation. It’s no surprise that when we think summer, we think sunkissed, glowy skin, especially with our makeup looks. We…

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Apps Every Beauty Enthusiast Needs

Social distancing has caused many of us to realize we don’t know what to do with all this free time. However, now is a great time to invest in yourself. Whether you are looking to focus on your beauty skills, cooking skills, or coping skills, we are here to help. Open up your app store…

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Spring 2020 Makeup Trends We’re Obsessing Over

Out with the old and in with the new! Big spring makeup trends in beauty are rocking the new decade and taking over our feeds. E-girls are making us blush, brows are bigger than ever and pastels are the hottest shades out right now. Here are some spring makeup trends making a statement on social…

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What Cult-Favorite Makeup We’re Keeping in 2020

2020 is finally here, which means new beauty trends and faves are coming! Some products will always remain timeless. For example, a good foundation will never go out of style — unlike that overdrawn Instagram brow you’re holding on to (which can stay in 2019, BTW). If you don’t have some of these cult-favorite makeup…

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2020 Beauty Launches We’re Most Excited For

Out with the old and in with the new DECADE! 2020 is bringing beauty launches that have certainly impressed. This year we’re ready for all the beauty industry has to offer. From cosmetics to hair care, these brands have us forever refreshing our IG feed searching for the next big thing. It looks like 2020…

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Fall 2019 Beauty Trends You Won’t Want to Miss

What are this year’s hottest fall 2019 beauty trends? It seems like it was just spring, but summer has flown by and now we’re hopping into full-blown autumn mode: think Pumpkin Spice Lattes, cozy sweaters and layers on layers. The most exciting part about leaves falling and the season changing? Discovering the latest of what’s happening…

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New This Week: Pride Month Beauty Launches 2019

Happy Pride Month, Digital Beauties! This month is all about celebrating individuality and community. Whether you’re part of the LGBTQ+ community or an ally, this month is the perfect time to celebrate, unleash your creativity and show your support! So, who wants to know about the best Pride Month beauty launches? Let’s get down to…

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As Told By: Nomfundo Njibe from Chick Cosmetics

It all started with a lost makeup bag. During a short visit to London, Nomfundo Njibe had to shop for new beauty essentials and was intrigued by the selection of retailers selling affordable products from indie brands. This led her to create her own digitally-native makeup line, Chick Cosmetics! Keep reading to learn more about…

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