Out with the old and in with the new! Big trends in beauty are rocking the new decade and taking over our feeds. E-girls are making us blush, brows are bigger than ever and pastels are the hottest shades out right now. Here are some trends making a statement on social media: E-girls: E-girl is…
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by Rimal Haq
2020 is finally here, which means new beauty trends and faves are coming! Some products will always remain timeless. For example, a good foundation will never go out of style — unlike that overdrawn Instagram brow you’re holding on to (which can stay in 2019, BTW). If you don’t have some of these cult-favorite beauty…
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Out with the old and in with the new DECADE! This year we’re ready for all the beauty industry has to offer. From cosmetics to hair care, these brands have us forever refreshing our IG feed searching for the next big thing. It looks like 2020 is going to be all about the collaborations, color…
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by Ciera Chang
What are this year’s hottest fall 2019 beauty trends? It seems like it was just spring, but summer has flown by and now we’re hopping into full-blown autumn mode: think Pumpkin Spice Lattes, cozy sweaters and layers on layers. The most exciting part about leaves falling and the season changing? Discovering the latest of what’s happening…
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Happy Pride Month, Digital Beauties! This month is all about celebrating individuality and community. Whether you’re part of the LGBTQ+ community or an ally, this month is the perfect time to celebrate, unleash your creativity and show your support! So, who wants to know about the best Pride Month beauty launches? Let’s get down to…
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by Ciera Chang
It all started with a lost makeup bag. During a short visit to London, Nomfundo Njibe had to shop for new beauty essentials and was intrigued by the selection of retailers selling affordable products from indie brands. This led her to create her own digitally-native makeup line, Chick Cosmetics! Keep reading to learn more about…
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While the rest of the world is stocking up on bikinis for summer, beauty lovers have more “full-coverage” things on their mind. This year there were tons of new product launches on our radar that we couldn’t wait to get our hands on. As expected, the trends of the year reflect what brands are going…
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As professed lovers of all things beauty, we’re thrilled about the trends blooming this spring. Colored mascara? Heavy into hair accessories? The 90’s baby in us is loving every minute of it — and trust us, you will too. We’ve collected some of our favorite spring 2019 beauty trends for you to draw inspiration from…
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by Erin Burks
Get excited beauty lovers! Festival season is approaching and we all know what that means: it’s time for bold, creative — and let’s face it: insta-worthy makeup. Last week, NYX Professional Makeup announced itself as the exclusive beauty sponsor for both weekends of Coachella 2019. This NYX Professional Makeup Official Coachella Partner collaboration will result in…
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by Alicia Lopez
People love a good smear. There are few things more satisfying than seeing a clean swatch of your favorite products. Or even multiple swatches! Swatches are trending in the beauty world, both in photo and video content. There are some people that have a whole job on set dedicated to creating swatches of the featured…
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