by Allison Naasz

As professed lovers of all things beauty, we’re thrilled about the trends blooming this spring. Colored mascara? Heavy into hair accessories? The 90’s baby in us is loving every minute of it — and trust us, you will too. We’ve collected some of our favorite spring 2019 beauty trends for you to draw inspiration from…

by Ciera Chang

It’s that time of year again. Every year in early December, Pantone reveals the upcoming Color of the Year that leads as an inspiration and reflection of what’s happening in multiple industries, including fashion, beauty, interior design and more. The color must reflect what’s trending across these industries, but also be relevant to social and…

by Becca Mulhill

Earlier today, beauty giant COVERGIRL announced that all of their products are now certified cruelty free everywhere they are sold. The company is now the biggest to receive the Leaping Bunny certification from Cruelty Free International, meaning that as of now, COVERGIRL’s entire collection of products hasn’t been tested on animals by either their company…

by Becca Mulhill

Last week, in a unanimous vote, the legislature in California passed a bill that will ban animal tested cosmetic products from being sold in the state after January 1, 2020. Known as the California Cruelty-Free Cosmetics Act, the bill states “Notwithstanding any other law, it is unlawful for a manufacturer to import for profit, sell,…

by Kassidy Abbott

  A beauty lover’s dream and a business woman’s playground, CosmoProf is the ultimate exclusive business-to-business beauty trade show. The event is filled with exhibitors from all over the world, either showcasing their latest innovative product launches, interactive booths, and state-of-the-art product packaging. Special Areas Special Areas There was no shortage in the variety of…

by Reagan Dowd

Celebrating its fifth year, the 2018 Los Angeles Beautycon Festival was a beauty fan’s paradise. Festival goers got to see a variety of social media stars, big-name brands and celebrity fireside chats over the two days, plus score a variety of freebies from new and up-and-coming brands. Here is what I learned after two days…

by Katelyn Winker

While department stores are seeing a steady decline, the beauty industry is in the midst of a boom. Spending on makeup and personal care is growing more quickly globally through social media, digital marketing and technology. Photo via The Atlas “Social media is shaping consumer behavior. Scrolling through Instagram, the pictures and videos bring things…

by Becca Mulhill

In recent years, a precedent has been put on skincare and cosmetic brands (and the beauty industry as a whole) to reevaluate their practices and adopt more eco-friendly policies. With consumers that are more interested in reducing their carbon-footprint and protecting the environment than ever, it is essential for companies to take into account how…

by Ciera Chang

The face of beauty is changing – and it’s more real and raw than ever. Retail chain CVS recently announced that it will be banning touchups in images advertising beauty products. The company’s commitment to not materially alter beauty imagery that it creates for its stores, marketing materials, websites, apps or social media is an…