by Alyssa White

The Rise of Preventative Skincare At the age of 24, I’ve never felt old. That is, until I stepped into the Los Angeles Glossier store. Before you even get the opportunity to walk into the pale-pink-exposed-brick building, you’re hit with a line outside the door of pre-teen and teen girls giggling and snapping Insta pics….

by Ciera Chang

What are this year’s hottest fall 2019 beauty trends? It seems like it was just spring, but summer has flown by and now we’re hopping into full-blown autumn mode: think Pumpkin Spice Lattes, cozy sweaters and layers on layers. The most exciting part about leaves falling and the season changing? Discovering the latest of what’s happening…

by Shannon Brown

There’s no denying that indulging in quality skincare and makeup can make us feel like we’re treating ourselves (and we are!) However I like to think beauty can go deeper than the surface. Yes, the bottom line of beauty products is to make us look a bit better but there’s an emotional feeling attached it….

by Kassidy Abbott

The Rise of Clean Beauty and Wellness Clean is queen and retailers everywhere are starting to take notice. If you’ve been strolling the aisles of Target, ULTA or Sephora lately and have been seeing some new brands – here’s why! Clean beauty in retailers are on the rise as more and more consumers look for…

by Katelyn Winker

2017: The year Rihanna took “nude” out of our vocabulary. Let’s face it: not all nudes are created equal ⁠— especially when a number of consumers aren’t able to find a shade that matches their skin. With technology being at our fingertips, social media has given consumers a chance to not only engage with the…

by Shannon Brown

For the cosmetic industry, social media is a free way to market products and grow a business. However beauty companies with CBD-derived products are now finding a new, unique challenge with marketing. Turns out, not all platforms have been legalized. It’s common knowledge that more states are legalizing marijuana and cannabidiol (CBD) products. The real…

by Shannon Brown

We all know pinching your pennies can be difficult, especially when you see a brand’s new launch while scrolling through social media. New beauty launches and products take up most of our social feeds, enticing us to purchase the next best thing. So what have beauty retailers bagged to make sure we’re always ready to…

by Annie Stonick

While the rest of the world is stocking up on bikinis for summer, beauty lovers have more “full-coverage” things on their mind. This year there were tons of new product launches on our radar that we couldn’t wait to get our hands on. As expected, the trends of the year reflect what brands are going…

by Allison Naasz

As professed lovers of all things beauty, we’re thrilled about the trends blooming this spring. Colored mascara? Heavy into hair accessories? The 90’s baby in us is loving every minute of it — and trust us, you will too. We’ve collected some of our favorite spring 2019 beauty trends for you to draw inspiration from…

by Ciera Chang

It’s that time of year again. Every year in early December, Pantone reveals the upcoming Color of the Year that leads as an inspiration and reflection of what’s happening in multiple industries, including fashion, beauty, interior design and more. The color must reflect what’s trending across these industries, but also be relevant to social and…