Digital Beauty - Homepage

Menu Open Search

The Industry

Posts in "The Industry"

YouTube: The Key to Reaching Beauty Consumers

It’s difficult to convey the size and power of the YouTube beauty community. As someone who regularly watches several beauty YouTubers, I have long been aware of their ability to influence viewers’ conception of makeup, skin, and haircare brands. The beauty world of YouTube grew from a handful of creators posting short makeup tutorials to…

Read More

Colorism in the Beauty Industry

America has progressed tremendously over recent years in terms of racial inequality, but colorism remains to be seen on a global scale. While it is important to celebrate and acknowledge the progress made in terms of inclusivity in America, it is crucial to note that people of color still struggle. Specifically, the beauty industry continues…

Read More

The Clean Beauty Industry Sees Growth During COVID-19

We are living in a time when consumers are becoming increasingly aware of what they put on and into their bodies. This newfound awareness has created a market within the beauty industry centered around makeup, skin, and hair care made without harmful toxins. Though organic and natural lines of beauty products have been around for…

Read More

California Agency Opens Largest Content Studio in the Beauty Industry

The Industry’s Call for Creativity It’s no surprise the beauty industry is one of the fastest-growing markets in the world… and it shows no signs of stopping! Taylor & Pond, the leading digital marketing agency in the beauty and wellness industry, is part of this movement, now opening a brand new 5,000 square foot beauty…

Read More

Apps Every Beauty Enthusiast Needs

Social distancing has caused many of us to realize we don’t know what to do with all this free time. However, now is a great time to invest in yourself. Whether you are looking to focus on your beauty skills, cooking skills, or coping skills, we are here to help. Open up your app store…

Read More

Selling CBD Beauty Products Online

CBD has gone mainstream. With the loosening of laws and regulations regarding cannabis in recent years, you can now find various beauty and wellness products made with CBD. These CBD products have been a hit among consumers, and we have seen tremendous growth in the market recently. As prevalent as CBD products may seem, we’re…

Read More

Spring 2020 Makeup Trends We’re Obsessing Over

Out with the old and in with the new! Big spring makeup trends in beauty are rocking the new decade and taking over our feeds. E-girls are making us blush, brows are bigger than ever and pastels are the hottest shades out right now. Here are some spring makeup trends making a statement on social…

Read More

New This Week: How to Create a Beauty Tik Tok Page

The wave of Tik Tok is here. You may be trying to avoid the video-sharing app as much as possible or scoff it off as a Gen Z fad, but beauty brands have already begun to share with Tik Tok’s one billion active users. It’s everywhere and it needs your beauty brand’s attention. Here are…

Read More

The Rise of Preventative Skincare and How It Affects Your Target Demographic

The Rise of Preventative Skincare At the age of 24, I’ve never felt old. That is, until I stepped into the Los Angeles Glossier store. Before you even get the opportunity to walk into the pale-pink-exposed-brick building, you’re hit with a line outside the door of pre-teen and teen girls giggling and snapping Insta pics….

Read More

Fall 2019 Beauty Trends You Won’t Want to Miss

What are this year’s hottest fall 2019 beauty trends? It seems like it was just spring, but summer has flown by and now we’re hopping into full-blown autumn mode: think Pumpkin Spice Lattes, cozy sweaters and layers on layers. The most exciting part about leaves falling and the season changing? Discovering the latest of what’s happening…

Read More