by Ashley Madara

Social distancing has caused many of us to realize we don’t know what to do with all this free time. However, now is a great time to invest in yourself. Whether you are looking to focus on your beauty skills, cooking skills, or coping skills, we are here to help. Open up your app store…

by Noel Reinhold

CBD has gone mainstream. With the loosening of laws and regulations regarding cannabis in recent years, you can now find various beauty and wellness products made with CBD. These CBD products have been a hit among consumers, and we have seen tremendous growth in the market recently. As prevalent as CBD products may seem, we’re…

by Ashley Madara

Out with the old and in with the new! Big trends in beauty are rocking the new decade and taking over our feeds. E-girls are making us blush, brows are bigger than ever and pastels are the hottest shades out right now. Here are some trends making a statement on social media: E-girls: E-girl is…

by Shannon Brown

The wave of Tik Tok is here. You may be trying to avoid the video-sharing app as much as possible or scoff it off as a Gen Z fad, but beauty brands have already begun to share with Tik Tok’s one billion active users. It’s everywhere and it needs your beauty brand’s attention. Here are…

by Alyssa White

The Rise of Preventative Skincare At the age of 24, I’ve never felt old. That is, until I stepped into the Los Angeles Glossier store. Before you even get the opportunity to walk into the pale-pink-exposed-brick building, you’re hit with a line outside the door of pre-teen and teen girls giggling and snapping Insta pics….

by Ciera Chang

What are this year’s hottest fall 2019 beauty trends? It seems like it was just spring, but summer has flown by and now we’re hopping into full-blown autumn mode: think Pumpkin Spice Lattes, cozy sweaters and layers on layers. The most exciting part about leaves falling and the season changing? Discovering the latest of what’s happening…

by Shannon Brown

There’s no denying that indulging in quality skincare and makeup can make us feel like we’re treating ourselves (and we are!) However I like to think beauty can go deeper than the surface. Yes, the bottom line of beauty products is to make us look a bit better but there’s an emotional feeling attached it….

by Kassidy Abbott

The Rise of Clean Beauty and Wellness Clean is queen and retailers everywhere are starting to take notice. If you’ve been strolling the aisles of Target, ULTA or Sephora lately and have been seeing some new brands – here’s why! Clean beauty in retailers are on the rise as more and more consumers look for…

by Katelyn Winker

2017: The year Rihanna took “nude” out of our vocabulary. Let’s face it: not all nudes are created equal ⁠— especially when a number of consumers aren’t able to find a shade that matches their skin. With technology being at our fingertips, social media has given consumers a chance to not only engage with the…

by Shannon Brown

For the cosmetic industry, social media is a free way to market products and grow a business. However beauty companies with CBD-derived products are now finding a new, unique challenge with marketing. Turns out, not all platforms have been legalized. It’s common knowledge that more states are legalizing marijuana and cannabidiol (CBD) products. The real…