A new wave is rolling into the Industry and it’s called Blue Beauty. The movement is centered around the ways that mass production and plastic packaging are harming our world’s oceans. Mindful choices and awareness of these damaging processes are just a few ways to take a stance and help heal our Earth. Don’t worry,…
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Are you looking to find the best way to gain new followers, obtain greater engagement, or sell more products? Then we are sure you’ve already considered working with influencers and micro-influencers. Influencer marketing is currently the fastest-growing online customer-acquisition marketing tool. The next time you go searching social media platforms for your next brand ambassador,…
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Across the board, the LGBTQIA+ community is largely underrepresented in the beauty community. The Beauty industry has a duty to be as inclusive as possible, as the beauty space holds limitless power in the normalization of how people view themselves. What should the Beauty Industry do to better support the LGBTQIA+ community? Pink floral delicacy…
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Beauty, self-care, grooming, and mental health have long intersected. With appearance being a potential psychological signifier of mental well-being, beauty is essential. This year, conversations surrounding the convergence of beauty and wellness have further increased, as beauty brands and influencers use their platforms to normalize the discussion. Let’s explore how beauty and mental health intersect:…
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Indie brands have significantly grown in popularity and success. How have some Indie brands been able to defy their financial limits? How have they been able to gain such great attraction that beauty retailers beg them to join their shelves? The answer is GREAT BRANDING. There is plenty of room for large and well-established brands…
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The multibillion-dollar beauty industry has been in the hot seat in recent years due to the huge gender disparity across many big-name beauty brands. Did you know that an industry that primarily sells to women happens to be dominated by men in the boardroom and in C-suite executive-level positions? In other words, men are at…
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Why You Should Consider Going Cruelty-Free There is a lot to consider about becoming a cruelty-free brand. It can open you up to new markets and close you out of others. There are a variety of ways that animal testing can impact your business. Here are a few things to consider about becoming a cruelty-free…
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K-Beauty is Ingrained in South Korean Culture South Korean culture has taken the world by storm. Whether it be K-pop, Korean food or K-beauty, South Korea has caught the hearts of fans all across the globe. Particularly, the K-beauty business is booming and people everywhere are using 10-step Korean skincare beauty regimes. Korean Beauty is…
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Take a second to try and recall the countless beauty advertisements you’ve come across throughout your life. What kind of people to these ads usually feature? Are you often able to identify with any of the models? For decades, there was little to no diversity when it came to disability representation in the beauty industry….
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What is the Secret to Marketing to Men? Men and makeup have a long history. In 4000 BCE, Ancient Egyptians applied black kohl eyeliner to line their eyes. In the 70s and 80s, musicians such as KISS and David Bowie wore fun makeup looks for their performances. So why do men in the US seem…
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