by Tammy Le

2021 Social Platforms to Watch We can all agree that social media is that one person who’s always on the run, yet no one will ever be able to catch them despite all the public moves they make. Every year, we see a new social platform or app emerge for the public to ingest and…

by Madeline Crist

‘Tis the season for holiday gifting— Sleigh, what?! Stuck on gifts for him, gifts for her, gifts for all? Well, you snow the drill and I’m here to give the ultimate gift guide to leave you saying “Oh, deer!”  2021 is on the horizon, and what better way to wrap up 2020 than by giving…

by Sarah Alweiss

A new wave is rolling into the Industry and it’s called Blue Beauty. The movement is centered around the ways that mass production and plastic packaging are harming our world’s oceans. Mindful choices and awareness of these damaging processes are just a few ways to take a stance and help heal our Earth. Don’t worry,…

by Danielle Bentson

Are you looking to find the best way to gain new followers, obtain greater engagement, or sell more products? Then we are sure you’ve already considered working with influencers and micro-influencers. Influencer marketing is currently the fastest-growing online customer-acquisition marketing tool. The next time you go searching social media platforms for your next brand ambassador,…

by Deidrell Sadangsal

Across the board, the LGBTQIA+ community is largely underrepresented in the beauty community. The Beauty industry has a duty to be as inclusive as possible, as the beauty space holds limitless power in the normalization of how people view themselves. What should the Beauty Industry do to better support the LGBTQIA+ community? Pink floral delicacy…

by Deidrell Sadangsal

Beauty, self-care, grooming, and mental health have long intersected. With appearance being a potential psychological signifier of mental well-being, beauty is essential. This year, conversations surrounding the convergence of beauty and wellness have further increased, as beauty brands and influencers use their platforms to normalize the discussion. Let’s explore how beauty and mental health intersect:…

by Danielle Bentson

Indie brands have significantly grown in popularity and success. How have some Indie brands been able to defy their financial limits? How have they been able to gain such great attraction that beauty retailers beg them to join their shelves? The answer is GREAT BRANDING. There is plenty of room for large and well-established brands…

by Deidrell Sadangsal

The multibillion-dollar beauty industry has been in the hot seat in recent years due to the huge gender disparity across many big-name beauty brands. Did you know that an industry that primarily sells to women happens to be dominated by men in the boardroom and in C-suite executive-level positions? In other words, men are at…

by Danielle Bentson

Why You Should Consider Going Cruelty-Free There is a lot to consider about becoming a cruelty-free brand. It can open you up to new markets and close you out of others. There are a variety of ways that animal testing can impact your business. Here are a few things to consider about becoming a cruelty-free…

by Deidrell Sadangsal

K-Beauty is Ingrained in South Korean Culture South Korean culture has taken the world by storm. Whether it be K-pop, Korean food or K-beauty, South Korea has caught the hearts of fans all across the globe. Particularly, the K-beauty business is booming and people everywhere are using 10-step Korean skincare beauty regimes. Korean Beauty is…