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Making Halloween More Green

The beauty industry loves Halloween because of all of the crazy possibilities beauty lovers have with upping their makeup looks! But just how big has Halloween gotten as an industry? 69% of consumers have said they plan to celebrate Halloween this year with a record $10.6 billion expected to be grossed by the holiday. However,…

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Drag’s Influence on the Beauty Industry

Drag’s influence on the beauty industry is undeniable!   It’s no question that drag artists and entertainers have influenced the beauty industry; drag itself is an industry now, too! Even before RuPaul’s Drag Race became the phenomenon that’s put drag front and center, drag entertainers have worked within the beauty industry in various ways, from…

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Black-Owned Beauty Brands to Support

Black culture has always had a massive influence on beauty and is finally getting the spotlight it deserves. In honor of Black History Month, we’re highlighting Black-owned beauty brands taking the industry by storm. Here are 4 Black-owned beauty brands you should check out! Beauty Bakerie First on the list is a Black-owned beauty brand…

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Brand Spotlight: Indie Lee & Co.

Have you heard about Indie Lee & Co? Let me tell you why this clean beauty brand is the one to watch… Indie Lee is the founder of clean skincare, Indie Lee & Co. In 2008 doctors found a life-threatening brain tumor and believed it might have been tied to the environment. After surviving a successful…

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Building the Ultimate Holiday Gift Guide

‘Tis the season for holiday gifting— Sleigh, what?! Stuck on gifts for him, gifts for her, gifts for all? Well, you snow the drill and I’m here to give the ultimate gift guide to leave you saying “Oh, deer!”  2021 is on the horizon, and what better way to wrap up 2020 than by giving…

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The Deep Dive into Blue Beauty

A new wave is rolling into the Industry and it’s called Blue Beauty. The movement is centered around the ways that mass production and plastic packaging are harming our world’s oceans. Mindful choices and awareness of these damaging processes are just a few ways to take a stance and help heal our Earth. Don’t worry,…

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Why Micro-Influencers Are Better Served for Your Brand

Are you looking to find the best way to gain new followers, obtain greater engagement, or sell more products? Then we are sure you’ve already considered working with influencers and micro-influencers. Influencer marketing is currently the fastest-growing online customer-acquisition marketing tool. The next time you go searching social media platforms for your next brand ambassador,…

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Breaking Gender Norms with the LGBTQIA+ Community

Across the board, the LGBTQIA+ community is largely underrepresented in the beauty community. The Beauty industry has a duty to be as inclusive as possible, as the beauty space holds limitless power in the normalization of how people view themselves. What should the Beauty Industry do to better support the LGBTQIA+ community? Pink floral delicacy…

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