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New This Week: How to Use Instagram Overlay Stickers

In case you haven’t noticed, the latest IG editing trend is making photos a lot more fun and personable! ‘Grammers everywhere are starting to add Instagram overlay stickers to their photos to make them stand out. After the rise of popularity in IG story stickers, stickers have translated over to Instagram feeds as influencers, businesses…

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As Told By: Anna Blachut

Say hello to Anna Blachut, an upcoming fashion and beauty blogger based in Switzerland. Inspired by her love and passion for design, luxury goods and travel, she consistently shares her fashion adventures and beauty tips with her followers on Instagram. Learn more about how Anna first got started in the industry, her top tips for…

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New This Week: New Instagram Checkout Feature Lets You Buy Makeup Directly in App

Have you always wanted to buy your favorite makeup products while scrolling through your IG feed? Well, now you can! Shopping is now easier than ever with the new Instagram Checkout feature that allows you to purchase from brands you love without leaving the app. The platform introduced Checkout on Instagram last week. How to…

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As Told By: Danielle Devine from Japonesque

As the Marketing Director of Japonesque, Danielle Devine does it all — from naming new products to reviewing and implementing social media strategies. In her previous roles at CND and OPI helped her to gain entrepreneurial experience while also strengthening her role as a team player. Learn more about what a typical day looks like…

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Virtual Reality vs. Augmented Reality in the Beauty Industry

At first, the crazy ideas of Virtual Reality were just talk; nowadays, everyone and anyone in the tech world takes the concepts of Virtual Reality and Augmented Reality very seriously. These new technological innovations not only continue to impact our daily lives but are impacting and creating opportunities within digital marketing, especially within the beauty…

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Best Digital Beauty Holiday Marketing Campaigns

The holidays are coming — are you ready for them? We’re helping you get into the holiday spirit by reviewing some of our favorite digital beauty holiday marketing campaign ideas. Digital Beauty Holiday Marketing Campaign Ideas 1. 12 Days of Giveaways Show off your creativity with 12 Days of Giveaways! This is a great opportunity…

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As Told By: Stephania Villa from Soothing Sista

Known by her fans as Soothing Sista, Stephanie Villa has grown her audience on YouTube and Instagram by sharing her unique sense of style and beauty. In her rise to fame, she’s always stayed true to herself and her values, and outwardly shares an inspiring message to women everywhere that encourages them to be confident…

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As Told By: Ashley Villa from Rare Global

Meet Ashley Villa Ashley Villa is a leading expert in talent management for digital content creators and many YouTube stars. Before her position as CEO of Rare Global, Ashley started off with gigs at a law firm where she felt that digital style stars were lacking legal and financial direction. She then paved her own…

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