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As Told By: Danielle Devine from Japonesque

As the Marketing Director of Japonesque, Danielle Devine does it all — from naming new products to reviewing and implementing social media strategies. In her previous roles at CND and OPI helped her to gain entrepreneurial experience while also strengthening her role as a team player. Learn more about what a typical day looks like…

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New This Week: Benefit Launched Roller Liner Eyeliner

Now you can roll into 2019 like an eyeliner pro! Just in time for your new makeup resolutions, Benefit Cosmetics has announced some exciting new products to kick off the new year. Benefit launched Roller Liner and Roller Eye Bright Pencil this month to go along with its best-selling product Roller Lash mascara. Benefit Roller…

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As Told By: Lauryn Evarts Bosstick from Skinny Confidential

Lauryn Evarts Bosstick always keeps it real. Her blog The Skinny Confidential is where she shares insider secrets for the best in beauty, skincare and business. Since the launch of TSC, Lauryn has grown her brand to a book, fitness guide, podcast and YouTube channel. Keep reading to learn more about Lauryn’s her blogging journey and…

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Virtual Reality vs. Augmented Reality in the Beauty Industry

At first, the crazy ideas of Virtual Reality were just talk; nowadays, everyone and anyone in the tech world takes the concepts of Virtual Reality and Augmented Reality very seriously. These new technological innovations not only continue to impact our daily lives but are impacting and creating opportunities within digital marketing, especially within the beauty…

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As Told By: Rhiannon Hall and Maddy Balderson from Luna Bronze

For Luna Bronze’s founders, Rhiannon Hall and Maddy Balderson, the journey to creating a skin-loving sunless tanning brand began when they realized it didn’t yet exist. After Maddy was diagnosed with skin cancer, the duo searched endlessly to find the perfect self-tan to maintain their glow without harmful formulas full of chemicals. The friends soon…

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Best Digital Beauty Holiday Marketing Campaigns

The holidays are coming — are you ready for them? We’re helping you get into the holiday spirit by reviewing some of our favorite digital beauty holiday marketing campaign ideas. Digital Beauty Holiday Marketing Campaign Ideas 1. 12 Days of Giveaways Show off your creativity with 12 Days of Giveaways! This is a great opportunity…

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K-Beauty vs. J-Beauty: Similarities and Differences

All About Asian Beauty: K-Beauty vs. J-Beauty If you’re closely following the trends in beauty and skincare, you might have come across a wide variety of Asian-inspired beauty brands, such as Glow Recipe, Dr. Jart, Shiseido and Tatcha. While these brands have their own unique branding and fun, innovative product lines, the branding philosophy behind…

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As Told By: Kevin Spight from Japonesque

Meet Kevin Spight, the VP of Sales and Customer Development at Japonesque. Keep reading to learn more about how Kevin has moved from sports and mountains to the beauty industry, what resources he uses to stay updated in the latest in beauty and tech and his experience working with large retailers. My name is: Kevin…

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New This Week: COVERGIRL Reveals Cruelty-Free Initiative with Cruelty Free International

Earlier today, beauty giant COVERGIRL announced that all of their products are now certified cruelty free everywhere they are sold. The company is now the biggest to receive the Leaping Bunny certification from Cruelty Free International, meaning that as of now, COVERGIRL’s entire collection of products hasn’t been tested on animals by either their company…

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As Told By: Sarah Mendelsohn

Meet Sarah Mendelsohn Sarah Mendelsohn started her blog A Hit of Sarah at the age of 16, which opened her world to various industries within marketing. Now as the Social and Digital Content Manager at Maybelline, she has built an incredible career for herself that stems from her passion for art, beauty and travel. Keep…

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