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As Told By: Lauryn Evarts Bosstick from Skinny Confidential

Lauryn Evarts Bosstick always keeps it real. Her blog The Skinny Confidential is where she shares insider secrets for the best in beauty, skincare and business. Since the launch of TSC, Lauryn has grown her brand to a book, fitness guide, podcast and YouTube channel. Keep reading to learn more about Lauryn’s her blogging journey and…

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Best Digital Beauty Holiday Marketing Campaigns

The holidays are coming — are you ready for them? We’re helping you get into the holiday spirit by reviewing some of our favorite digital beauty holiday marketing campaign ideas. Digital Beauty Holiday Marketing Campaign Ideas 1. 12 Days of Giveaways Show off your creativity with 12 Days of Giveaways! This is a great opportunity…

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As Told By: Sarah Mendelsohn

Meet Sarah Mendelsohn Sarah Mendelsohn started her blog A Hit of Sarah at the age of 16, which opened her world to various industries within marketing. Now as the Social and Digital Content Manager at Maybelline, she has built an incredible career for herself that stems from her passion for art, beauty and travel. Keep…

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As Told By: Ashley Villa from Rare Global

Meet Ashley Villa Ashley Villa is a leading expert in talent management for digital content creators and many YouTube stars. Before her position as CEO of Rare Global, Ashley started off with gigs at a law firm where she felt that digital style stars were lacking legal and financial direction. She then paved her own…

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As Told By: Stacey Panis from Kopari

Meet Stacey Panis With a passion for fashion and beauty, Stacey Panis immediately fell in love with content creation and all things in the social and digital marketing world. Stacey is now a digital content creator, photographer, collage artist and social media strategist at Kopari – a beauty brand that is coconuts about natural products…

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How These K-Beauty Brands Grew Their Social Media Presence

Growing a social media presence is challenging, but many of the K-Beauty brands have successfully won over an enormous number of followers in the digital space. Here is how these K-Beauty brands have grown their social media presence both in the U.S. and Korea, whether it’s through their overall social media voice or visuals. K-Beauty…

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