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Swatch Styling: How to Create Makeup Swatches for Photography

People love a good smear. There are few things more satisfying than seeing a clean swatch of your favorite products. Or even multiple swatches! Swatches are trending in the beauty world, both in photo and video content. There are some people that have a whole job on set dedicated to creating swatches of the featured…

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New This Week: Urban Decay Launches Naked Reloaded Palette

When Urban Decay announced the funeral for its cult-favorite Naked Palette, beauty lovers everywhere were devastated and weren’t sure they would ever find a neutral palette with the same effect again. Last October, we got a gleam of hope with the launch of Naked Cherry that gave us endless options of rosy red shadows. But…

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As Told By: Jane Ormon from Nolaskinsentials

After years of struggling with acne, Jane Ormon set out to create her own skincare products that is not only good for your skin, but also good for the environment. That’s when Nolaskinsentials was born — a line of hand-crafted serums and moisturizers with no animal-derived ingredients, parabens or alcohols. Keep reading to learn more…

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Let’s Talk Wigs: How This New Style Go-To has Crossed Racial Barriers

Everyone loves a good story about a misunderstood hero, right? Well, that’s wigs for you. The idea of synthetic hairpieces has gone in and out of vogue for centuries, and now, thanks to some very A-list, public endorsements, wigs are cool again; and they’re everywhere. Far from just a frivolous style accessory, wigs actually have…

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As Told By: Danielle Devine from Japonesque

As the Marketing Director of Japonesque, Danielle Devine does it all — from naming new products to reviewing and implementing social media strategies. In her previous roles at CND and OPI helped her to gain entrepreneurial experience while also strengthening her role as a team player. Learn more about what a typical day looks like…

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New This Week: Benefit Launched Roller Liner Eyeliner

Now you can roll into 2019 like an eyeliner pro! Just in time for your new makeup resolutions, Benefit Cosmetics has announced some exciting new products to kick off the new year. Benefit launched Roller Liner and Roller Eye Bright Pencil this month to go along with its best-selling product Roller Lash mascara. Benefit Roller…

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Swatch Out! Our Top 3 Favorite Organic Lip Brands

Swatch out! Our team has been on the search for up-and-coming lip brands that are organic and that keep your lips feeling fresh and hydrated. There are so many beauty brands out there but sometimes the best stuff comes from the smaller, emerging companies. Here are our top three organic lip brands at the moment:…

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As Told By: Lauryn Evarts Bosstick from Skinny Confidential

Lauryn Evarts Bosstick always keeps it real. Her blog The Skinny Confidential is where she shares insider secrets for the best in beauty, skincare and business. Since the launch of TSC, Lauryn has grown her brand to a book, fitness guide, podcast and YouTube channel. Keep reading to learn more about Lauryn’s her blogging journey and…

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Virtual Reality vs. Augmented Reality in the Beauty Industry

At first, the crazy ideas of Virtual Reality were just talk; nowadays, everyone and anyone in the tech world takes the concepts of Virtual Reality and Augmented Reality very seriously. These new technological innovations not only continue to impact our daily lives but are impacting and creating opportunities within digital marketing, especially within the beauty…

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As Told By: Rhiannon Hall and Maddy Balderson from Luna Bronze

For Luna Bronze’s founders, Rhiannon Hall and Maddy Balderson, the journey to creating a skin-loving sunless tanning brand began when they realized it didn’t yet exist. After Maddy was diagnosed with skin cancer, the duo searched endlessly to find the perfect self-tan to maintain their glow without harmful formulas full of chemicals. The friends soon…

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