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As Told By: Anna Blachut

Say hello to Anna Blachut, an upcoming fashion and beauty blogger based in Switzerland. Inspired by her love and passion for design, luxury goods and travel, she consistently shares her fashion adventures and beauty tips with her followers on Instagram. Learn more about how Anna first got started in the industry, her top tips for…

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Top Five Spring 2019 Beauty Trends

As professed lovers of all things beauty, we’re thrilled about the trends blooming this spring. Colored mascara? Heavy into hair accessories? The 90’s baby in us is loving every minute of it — and trust us, you will too. We’ve collected some of our favorite spring 2019 beauty trends for you to draw inspiration from…

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Beautycon 2019 Recap + Beauty Trends

Last weekend, glamazons and natural beauties alike strutted their stuff down the halls of New York’s convention center in search of their picture-perfect moment. As always, Beautycon did not disappoint. The Digital Beauty HQ team had a great time at last year’s Beautycon 2018 event and this year was just as exciting. As soon as…

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As Told By: Darien Isaac, Male Beauty Blogger and MUA

Meet Darien Isaac, makeup artist and male beauty blogger based in Atlanta, Georgia. Keep reading to learn more about Darien’s day to day life, his favorite social media platform and how men of color are redefining the beauty industry. My name is: Darien Isaac My social handles are: Instagram @darienisaac | Twitter @darienisaac_   Find my website at:…

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Cosmoprof Worldwide Bologna 2019 Recap

The Epicenter of the Beauty Industry Touted as the biggest and best beauty show in the world, Cosmoprof Worldwide Bologna 2019 lived up to its reputation again this year. With a 10% increase in attendees (265,000) and a record number of exhibitors (3,033 companies from over 70 countries), it delivered on the promise.  Showcasing the…

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New This Week: New Instagram Checkout Feature Lets You Buy Makeup Directly in App

Have you always wanted to buy your favorite makeup products while scrolling through your IG feed? Well, now you can! Shopping is now easier than ever with the new Instagram Checkout feature that allows you to purchase from brands you love without leaving the app. The platform introduced Checkout on Instagram last week. How to…

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As Told By: Hana Hong from Marie Claire

After years of freelance writing and being a part of several different fashion and beauty magazines, Hana Hong is now a beauty assistant and writer at Marie Claire. In a recent article she wrote in Cosmopolitan, Hana discusses both the great (and not-so-great) sides of K-Beauty and more about the pressure and criticism she’s faced…

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New This Week: NYX Professional Makeup Official Coachella Partner 2019

Get excited beauty lovers! Festival season is approaching and we all know what that means: it’s time for bold, creative — and let’s face it: insta-worthy makeup. Last week, NYX Professional Makeup announced itself as the exclusive beauty sponsor for both weekends of Coachella 2019. This NYX Professional Makeup Official Coachella Partner collaboration will result in…

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Must-Know Skincare Tips for Glowing Skin

It’s no secret that glowing skin is highly coveted by a lot of women. It signals youth, radiance, and healthiness — and who doesn’t want to have that? A lot of women mistakenly think that getting glowing skin is next to impossible unless you use expensive beauty products. However, that’s not the case! With proper determination…

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As Told By: LaVonndra Elle Johnson

LaVonndra Elle Johnson is the founder of botanical based luxury skincare brand Elle Johnson. With a background in retail, she decided to launch her own line after dealing with years of issues with oily skin and blackheads. Keep reading to learn more about a day in the life of Elle, the challenges she faced when starting…

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