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How to Successfully Launch Celebrity Beauty Brands in 2021

This year came in hot for new celebrity beauty brands! After Rihanna entered the beauty industry with her brand Fenty Beauty, many celebrities have been ideating new ways to expand. This has led us to witness creative and interesting launches as much of the shopping experience has become online in the last two years. Here’s…

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2021 Hair Trend Alert: Curtain Bangs 

No matter which social media platform you prefer, chances are you’ve seen curtain bangs on your feed in 2021! On TikTok alone, #curtainbangs has racked up an impressive 820.8 million views and counting. There’s no doubt that people love this fabulous ’70s inspired haircut. The BIG question is, should you get bangs? If you’re going…

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Brand Spotlight: Indie Lee & Co.

Have you heard about Indie Lee & Co? Let me tell you why this clean beauty brand is the one to watch… Indie Lee is the founder of clean skincare, Indie Lee & Co. In 2008 doctors found a life-threatening brain tumor and believed it might have been tied to the environment. After surviving a successful…

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Beauty Trends To Watch This Summer

As the world begins to open back up and the weather heats up, the Summer 2021 Makeup Trends have never been hotter.  Dare we say…#HotGirlSummer? While some makeup trends stay consistent each summer (Hello, summer tan!), this year’s looks are taking a walk on the wild side. With trends to play up every feature, there’s…

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Building the Ultimate Holiday Gift Guide

‘Tis the season for holiday gifting— Sleigh, what?! Stuck on gifts for him, gifts for her, gifts for all? Well, you snow the drill and I’m here to give the ultimate gift guide to leave you saying “Oh, deer!”  2021 is on the horizon, and what better way to wrap up 2020 than by giving…

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The Deep Dive into Blue Beauty

A new wave is rolling into the Industry and it’s called Blue Beauty. The movement is centered around the ways that mass production and plastic packaging are harming our world’s oceans. Mindful choices and awareness of these damaging processes are just a few ways to take a stance and help heal our Earth. Don’t worry,…

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Why Micro-Influencers Are Better Served for Your Brand

Are you looking to find the best way to gain new followers, obtain greater engagement, or sell more products? Then we are sure you’ve already considered working with influencers and micro-influencers. Influencer marketing is currently the fastest-growing online customer-acquisition marketing tool. The next time you go searching social media platforms for your next brand ambassador,…

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Breaking Gender Norms with the LGBTQIA+ Community

Across the board, the LGBTQIA+ community is largely underrepresented in the beauty community. The Beauty industry has a duty to be as inclusive as possible, as the beauty space holds limitless power in the normalization of how people view themselves. What should the Beauty Industry do to better support the LGBTQIA+ community? Pink floral delicacy…

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The Intersection of Beauty and Mental Health

Beauty, self-care, grooming, and mental health have long intersected. With appearance being a potential psychological signifier of mental well-being, beauty is essential. This year, conversations surrounding the convergence of beauty and wellness have further increased, as beauty brands and influencers use their platforms to normalize the discussion. Let’s explore how beauty and mental health intersect:…

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