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The Rise of Beauty Credit Cards: Sephora vs. Ulta?

We all know pinching your pennies can be difficult, especially when you see a brand’s new launch while scrolling through social media. New beauty launches and products take up most of our social feeds, enticing us to purchase the next best thing. So what have beauty retailers bagged to make sure we’re always ready to…

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New This Week: COVERGIRL Reveals Cruelty-Free Initiative with Cruelty Free International

Earlier today, beauty giant COVERGIRL announced that all of their products are now certified cruelty free everywhere they are sold. The company is now the biggest to receive the Leaping Bunny certification from Cruelty Free International, meaning that as of now, COVERGIRL’s entire collection of products hasn’t been tested on animals by either their company…

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Sephora vs. Ulta: A Competitive Analysis Between the Top Two Beauty Retailers

While department stores are seeing a steady decline, the beauty industry is in the midst of a boom. Spending on makeup and personal care is growing more quickly globally through social media, digital marketing and technology. Photo via The Atlas “Social media is shaping consumer behavior. Scrolling through Instagram, the pictures and videos bring things…

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