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As Told By: LaVonndra Elle Johnson

LaVonndra Elle Johnson is the founder of botanical based luxury skincare brand Elle Johnson. With a background in retail, she decided to launch her own line after dealing with years of issues with oily skin and blackheads. Keep reading to learn more about a day in the life of Elle, the challenges she faced when starting…

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As Told By: Cashmere Nicole from Beauty Bakerie

A single mother and breast cancer survivor, Cashmere Nicole took these challenges as inspiration to launch her own makeup brand Beauty Bakerie in 2011. Her message of empowerment, happiness and well-being serves as an inspiration to all. Get to know more about Cashmere, her inspiration for her beauty line and why she believes it’s important…

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As Told By: Jane Ormon from Nolaskinsentials

After years of struggling with acne, Jane Ormon set out to create her own skincare products that is not only good for your skin, but also good for the environment. That’s when Nolaskinsentials was born — a line of hand-crafted serums and moisturizers with no animal-derived ingredients, parabens or alcohols. Keep reading to learn more…

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As Told By: Danielle Devine from Japonesque

As the Marketing Director of Japonesque, Danielle Devine does it all — from naming new products to reviewing and implementing social media strategies. In her previous roles at CND and OPI helped her to gain entrepreneurial experience while also strengthening her role as a team player. Learn more about what a typical day looks like…

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As Told By: Lauryn Evarts Bosstick from Skinny Confidential

Lauryn Evarts Bosstick always keeps it real. Her blog The Skinny Confidential is where she shares insider secrets for the best in beauty, skincare and business. Since the launch of TSC, Lauryn has grown her brand to a book, fitness guide, podcast and YouTube channel. Keep reading to learn more about Lauryn’s her blogging journey and…

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As Told By: Rhiannon Hall and Maddy Balderson from Luna Bronze

For Luna Bronze’s founders, Rhiannon Hall and Maddy Balderson, the journey to creating a skin-loving sunless tanning brand began when they realized it didn’t yet exist. After Maddy was diagnosed with skin cancer, the duo searched endlessly to find the perfect self-tan to maintain their glow without harmful formulas full of chemicals. The friends soon…

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As Told By: Samantha Callendar

Samantha Callendar has always had a passion for storytelling. As a digital contributor and beauty writer, her work can be seen in countless platforms including features in Essence, Cosmopolitan, Buzzfeed and more. Keep reading to learn more about how Samantha keeps up with the latest beauty trends, her best tips for freelance writers and the…

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As Told By: Stephania Villa from Soothing Sista

Known by her fans as Soothing Sista, Stephanie Villa has grown her audience on YouTube and Instagram by sharing her unique sense of style and beauty. In her rise to fame, she’s always stayed true to herself and her values, and outwardly shares an inspiring message to women everywhere that encourages them to be confident…

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As Told By: Kevin Spight from Japonesque

Meet Kevin Spight, the VP of Sales and Customer Development at Japonesque. Keep reading to learn more about how Kevin has moved from sports and mountains to the beauty industry, what resources he uses to stay updated in the latest in beauty and tech and his experience working with large retailers. My name is: Kevin…

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As Told By: Ashley Villa from Rare Global

Meet Ashley Villa Ashley Villa is a leading expert in talent management for digital content creators and many YouTube stars. Before her position as CEO of Rare Global, Ashley started off with gigs at a law firm where she felt that digital style stars were lacking legal and financial direction. She then paved her own…

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